| No matter what industry you're in, it's absolute vital that | | | | if youcreated various software tools to teach, train, |
| youeither sell software or offer free software to your | | | | support,or otherwise help your customers? |
| customers. | | | | How many more sales would that added customer |
| By the time you are done reading this article, you | | | | satisfactiongenerate for you without any additional |
| willunderstand why. | | | | effort year after year? |
| 1. "It's the Product !" | | | | 4. Upsell Products |
| No amount of marketing "how to" is going to make up | | | | As you probably know, selling new products to existing |
| for nothaving a killer product. | | | | customersis the easiest way in the world to make |
| People are sick of being told how to do it. They want | | | | money. |
| somethingthat will "do it" for them. | | | | It's 5 times easier to sell to an existing customer than it |
| Software does just that ... It *does* things for people. | | | | is toacquire a new one. |
| Stop trying to sell "how to" and start selling instant | | | | Why not create new products using "Make Your Own |
| solutions. | | | | Software" andsell them to your existing customer |
| That's where the real money is. | | | | base? |
| 2. Downloadable Viral Marketing Tools | | | | Instant profits. |
| OK, so you don't want to sell software. Fair enough. | | | | 5. Highest Profit Margins in the World |
| You're crazy if you don't use software as a viral | | | | Electrons are free. |
| marketing tool. | | | | If you're selling an instantly downloadable product, |
| Many of the largest lists on the Internet were built using | | | | yourproduct fulfillment costs are virtually nil. |
| freesoftware downloads as an enticement for | | | | Plus, in the software industry there is no inventory to |
| subscribing. | | | | manage,so it's probably the easiest business in the |
| You can easily add viral twists to these tools and | | | | world to manage aswell. |
| beforeyou know it hundreds or even thousands of | | | | **** |
| sites could beoffering your free software - becoming | | | | Mike Chen was one of the pioneers of the software |
| virtual newslettersubscriber magnets. | | | | securityindustry and is a widely respected Internet |
| What if you created just one new tool like that a | | | | Marketing expert. |
| week? | | | | Mike's newest product, "Make Your Own Software," |
| How big would your list be inside of 6 months? | | | | allows eventhose who don't know a single line of code |
| 3. Create Value-Added Customer Helper Apps | | | | to create softwareprograms instantly. EDITOR'S |
| What if you were to create applications that simply | | | | NOTE: "Make Your Own Software"has our highest |
| added valueto your existing products and services? | | | | rating. |
| How much higher would your customer satisfaction be | | | | |