| A website is more than just merging
| |
| | industry or sector, is not only useful
|
| photos and graphics. Webmasters must also
| |
| | but it helps website visitors consider
|
| integrate quality themed content into
| |
| | how they might further use a product or
|
| their website. A "sticky" website is one
| |
| | service. Consider providing wizards,
|
| that attracts individuals and encourages
| |
| | tutorials or educational material that
|
| them to return. "Sticky websites"
| |
| | will assist in educating users.
|
| contains content that is related and of
| |
| | Educational materials also distinguishes
|
| interest to the prospective customers. A
| |
| | the website publishers as knowledgeable
|
| sticky site is a place people will visit
| |
| | in a specific area.
|
| again and again. By creating an
| |
| | Example: Tutorial - or (downloadable
|
| atmosphere people like to revisit, will
| |
| | power point)
|
| increase their exposure to your product
| |
| | 6. Glossary.
|
| or service.
| |
| | Decipher those difficult to understand
|
| 1. Top 10.
| |
| | words, for your website visitors. Despite
|
| Create a top 10 list of industry sites
| |
| | sometimes being entrenched in an
|
| resources, and products that are related
| |
| | industry, consumers often remain unaware
|
| to the website's theme. The list should
| |
| | of what specific terminology means.
|
| contain helpful resources or authority
| |
| | Provide a clear, concise glossary of
|
| sites that are respected and have genuine
| |
| | terms related to a product or service.
|
| useful information. Providing a credible
| |
| | Educating users about the lingo will help
|
| top 10 will help web visitors and
| |
| | them better understand a product or
|
| showcase tenability of the website.
| |
| | services benefit.
|
| Example: RSS Top 10 -
| |
| | Example: Medical Terminology -
|
| Top 10 Small Biz -
| |
| | 7. History.
|
| 2. Product Comparisons.
| |
| | Profile the history of an industry,
|
| If you managed an industry website,
| |
| | event, or individual related to the
|
| consider creating a product or service
| |
| | product or service that you are
|
| comparison guide. Use a grid to
| |
| | promoting. The historical perspective
|
| illustrate the differences between the
| |
| | will educate and attract those who have
|
| specific products or services. The
| |
| | an industry interest.
|
| comparison guide will be of interest to
| |
| | Example: What is Shareware / History of
|
| website visitors and contain unique
| |
| | Shareware -
|
| aggregated data to assist in the
| |
| | 8. Online Tool or Service.
|
| visitor's decision making.
| |
| | Provide a online web tool or service.
|
| Example: Podcast Directory Comparison -
| |
| | Webmasters or search engine marketers may
|
| 3. Consumer Reports.
| |
| | provide a free website critique or a free
|
| Product warnings, recalls or alerts are
| |
| | tool related to the product or service
|
| generally issued by government agencies.
| |
| | they are marketing in order to attract
|
| The product alerts contain a list of
| |
| | web traffic. The tool or free service
|
| related products, and any critical
| |
| | will act as a lost leader bringing web
|
| information related to that product.
| |
| | visitors to their website for an
|
| Consider syndicating the RSS feed of
| |
| | indefinite amount of time.
|
| products from a specific industry or
| |
| | Example: Button Maker -
|
| sector, displaying critical information
| |
| | 9. Interviews or Success Stories.
|
| will generate goodwill with potential
| |
| | Generate content by interviewing industry
|
| customers and demonstrate
| |
| | professionals. Not only are interviews
|
| social-consciousness.
| |
| | interesting to website visitors, but also
|
| Example: Overview of Toilets -
| |
| | webmasters might find a number of
|
| 4. Buyers Guides.
| |
| | interviewees provide links back to the
|
| Creating a buyer's guide is especially
| |
| | interview from related industry websites.
|
| useful in the holiday season. A buyers
| |
| | Example: Software Success Stories and
|
| guide or gift guide will attract both
| |
| | Interviews -
|
| advertisers and web surfers. You can
| |
| | 10. Interactive Content.
|
| create a Buyers Guide using a web form,
| |
| | Content that is interactive will not only
|
| which effectively makes the process
| |
| | generate buzz, it will draw in website
|
| easier to manage. You can take the the
| |
| | visitors. One of the first examples of
|
| Buyers Guide a step further, by making
| |
| | interactive content, the Subservient
|
| the guide interactive. Ask website
| |
| | chicken, generated not only buzz, but a
|
| visitors questions and offer helpful
| |
| | good amount of traffic for Burger King.
|
| suggestions, based on their preferences.
| |
| | Marketers have adapted interactive
|
| Analysis of product specifications,
| |
| | content allowing webmasters to cater
|
| features, reviews and comparisons can be
| |
| | content based on web visitors choices or
|
| provided as part of an online buyers
| |
| | behavior.
|
| guide, important products or services can
| |
| | Example: Subservient Chicken -
|
| be highlighted in the guide.
| |
| | My Virtual Model - (select clothes to be
|
| Example: Active Buyers Guide -
| |
| | modeled)
|
| 5. Tutorial
| |
| | Creative content building techniques can
|
| Creating educational tutorials or
| |
| | draw interested website visitors. Create
|
| demonstrations about how a technology or
| |
| | timeless, unique content and watch your
|
| service is effective in a specific
| |
| | webtraffic and visitors grow.
|
