| A website is more than just merging photos and | | | | industry or sector, is not only useful but it helps website |
| graphics. Webmasters must also integrate quality | | | | visitors consider how they might further use a product |
| themed content into their website. A "sticky" website is | | | | or service. Consider providing wizards, tutorials or |
| one that attracts individuals and encourages them to | | | | educational material that will assist in educating users. |
| return. "Sticky websites" contains content that is | | | | Educational materials also distinguishes the website |
| related and of interest to the prospective customers. | | | | publishers as knowledgeable in a specific area. |
| A sticky site is a place people will visit again and again. | | | | Example: Tutorial - or (downloadable power point) |
| By creating an atmosphere people like to revisit, will | | | | 6. Glossary. |
| increase their exposure to your product or service. | | | | Decipher those difficult to understand words, for your |
| 1. Top 10. | | | | website visitors. Despite sometimes being entrenched |
| Create a top 10 list of industry sites resources, and | | | | in an industry, consumers often remain unaware of |
| products that are related to the website's theme. The | | | | what specific terminology means. Provide a clear, |
| list should contain helpful resources or authority sites | | | | concise glossary of terms related to a product or |
| that are respected and have genuine useful | | | | service. Educating users about the lingo will help them |
| information. Providing a credible top 10 will help web | | | | better understand a product or services benefit. |
| visitors and showcase tenability of the website. | | | | Example: Medical Terminology - |
| Example: RSS Top 10 - | | | | 7. History. |
| Top 10 Small Biz - | | | | Profile the history of an industry, event, or individual |
| 2. Product Comparisons. | | | | related to the product or service that you are |
| If you managed an industry website, consider creating | | | | promoting. The historical perspective will educate and |
| a product or service comparison guide. Use a grid to | | | | attract those who have an industry interest. |
| illustrate the differences between the specific products | | | | Example: What is Shareware / History of Shareware |
| or services. The comparison guide will be of interest to | | | | - |
| website visitors and contain unique aggregated data to | | | | 8. Online Tool or Service. |
| assist in the visitor's decision making. | | | | Provide a online web tool or service. Webmasters or |
| Example: Podcast Directory Comparison - | | | | search engine marketers may provide a free website |
| 3. Consumer Reports. | | | | critique or a free tool related to the product or service |
| Product warnings, recalls or alerts are generally issued | | | | they are marketing in order to attract web traffic. The |
| by government agencies. The product alerts contain a | | | | tool or free service will act as a lost leader bringing |
| list of related products, and any critical information | | | | web visitors to their website for an indefinite amount |
| related to that product. Consider syndicating the RSS | | | | of time. |
| feed of products from a specific industry or sector, | | | | Example: Button Maker - |
| displaying critical information will generate goodwill with | | | | 9. Interviews or Success Stories. |
| potential customers and demonstrate | | | | Generate content by interviewing industry |
| social-consciousness. | | | | professionals. Not only are interviews interesting to |
| Example: Overview of Toilets - | | | | website visitors, but also webmasters might find a |
| 4. Buyers Guides. | | | | number of interviewees provide links back to the |
| Creating a buyer's guide is especially useful in the | | | | interview from related industry websites. |
| holiday season. A buyers guide or gift guide will attract | | | | Example: Software Success Stories and Interviews - |
| both advertisers and web surfers. You can create a | | | | 10. Interactive Content. |
| Buyers Guide using a web form, which effectively | | | | Content that is interactive will not only generate buzz, it |
| makes the process easier to manage. You can take | | | | will draw in website visitors. One of the first examples |
| the the Buyers Guide a step further, by making the | | | | of interactive content, the Subservient chicken, |
| guide interactive. Ask website visitors questions and | | | | generated not only buzz, but a good amount of traffic |
| offer helpful suggestions, based on their preferences. | | | | for Burger King. Marketers have adapted interactive |
| Analysis of product specifications, features, reviews | | | | content allowing webmasters to cater content based |
| and comparisons can be provided as part of an online | | | | on web visitors choices or behavior. |
| buyers guide, important products or services can be | | | | Example: Subservient Chicken - |
| highlighted in the guide. | | | | My Virtual Model - (select clothes to be modeled) |
| Example: Active Buyers Guide - | | | | Creative content building techniques can draw |
| 5. Tutorial | | | | interested website visitors. Create timeless, unique |
| Creating educational tutorials or demonstrations about | | | | content and watch your webtraffic and visitors grow. |
| how a technology or service is effective in a specific | | | | |