| Did you know that in 2002, an estimated
| |
| | use.- Results of research carried out by
|
| 32% of Internet users were non-English
| |
| | Nielsen-Net ratings in March 2005
|
| speakers? With the phenomenal growth of
| |
| | described foreign internet markets as
|
| computer usage and the spread of the net
| |
| | "low hanging fruit," i.e. if you have the
|
| fever, especially in the third world
| |
| | will and foresight there are massive
|
| countries, the figure would have
| |
| | revenues to be found for relatively
|
| multiplied manifold in the past 4
| |
| | little effort.- As Kaizad Gotla, senior
|
| years.In fact, the Internet is fast
| |
| | analyst at Nielsen-Netratings states,
|
| becoming the basic and fundamental source
| |
| | "The easiest opportunities are in
|
| and dissemination of information,
| |
| | countries where Internet usage patterns
|
| purchases of goods and services
| |
| | and user/site relationships are less
|
| worldwide. In addition, those computer
| |
| | established. Acquiring users in markets
|
| and Internet users are increasingly from
| |
| | that are currently in their growth stages
|
| non-English speaking countries. This
| |
| | will lead to a loyal user base that will
|
| figure is constantly rising. In response,
| |
| | pay dividends for Internet companies in
|
| businesses have quickly become aware of
| |
| | the future."- The ability to communicate
|
| the benefits of making their websites
| |
| | to a whole new audience in their own
|
| relevant to the native languages of the
| |
| | language will undoubtedly yield results
|
| target audience.Marketing is all about
| |
| | not only in a financial sense (cost
|
| speaking the customers' languageThere is
| |
| | efficiency) but also in terms of
|
| no denying that the rest of the world
| |
| | marketing and creating awareness of your
|
| outside of English-speaking countries is
| |
| | brand, service or product.- For
|
| coming online faster than never before.
| |
| | non-English speaking users looking for
|
| What is the state of affairs, and how
| |
| | your product or service, you
|
| does that impact businesses worldwide?
| |
| | automatically capture their attention.- A
|
| How serious is the impact of everyone
| |
| | Hindi website shows you are thinking
|
| "going global"? And, more importantly,
| |
| | about the customer. That little extra
|
| what needs to be done with our Websites
| |
| | effort shows you have thought and cared
|
| to fully take advantage of this wave of
| |
| | enough about them to offer the website in
|
| non-English-speaking people coming
| |
| | their language.- For many cultures, more
|
| online?Whether or not a person speaks
| |
| | so in India, there is an issue of trust
|
| English has really nothing to do with the
| |
| | when it comes to buying over the
|
| responsibility of a Website to
| |
| | Internet, especially if they feel it is
|
| communicate in the language of the target
| |
| | in a language they are not fully
|
| markets. Indians read English just fine,
| |
| | proficient in. Offering them a language
|
| and yet they feel comfortable to surf in
| |
| | alternative allows the customers to feel
|
| their own language. They live their life
| |
| | secure- Search engines lead people to
|
| in their own language, not in English. If
| |
| | your site. In countries such as China,
|
| you want to attract their attention, your
| |
| | Japan and France, Google, Yahoo and MSN
|
| site has to go where they are, and speak
| |
| | are not the default search engines.
|
| to them in their own language.Outside the
| |
| | Homegrown search engines are emerging and
|
| seven countries where English is native,
| |
| | they are proving successful because they
|
| and India too, there is no form of
| |
| | work in native languages and are focused
|
| marketing in any country that happens in
| |
| | on the habits and needs of their users.
|
| English. If someone doesn't believe this,
| |
| | In addition, many of the key search
|
| they should visit Europe, Asia or South
| |
| | engines, especially Google, are
|
| America. People live their life in their
| |
| | developing the capacity to run searches
|
| own language, and your marketing better
| |
| | in Hindi. Having pages of your site
|
| follow, whether the media is newspaper
| |
| | available in Hindi ensures maximum
|
| magazine ads/articles, radio/TV,
| |
| | potential for your site being picked up
|
| billboards... or Websites.Enter Website
| |
| | in searches.Making a website in Hindi or
|
| TranslationTranslating a Website is a
| |
| | translating the existing website does not
|
| viable answer because you then make an
| |
| | complete the task. There are a lot of
|
| existing website accessible, usable and
| |
| | important, cultural, ethnic issues which
|
| culturally suitable to your specific
| |
| | form an essential part of the contents of
|
| target audience. This requires both
| |
| | the website in Hindi. Some examples,
|
| programming expertise and linguistic
| |
| | which need to be decided upon, in greater
|
| cultural knowledge.In the majority of
| |
| | details, are mentioned below:- Images and
|
| cases it is the lack of linguistic and
| |
| | pictures - as they carry subtle cultural
|
| cultural input that lets a website
| |
| | intonations in them.- Symbols - as with
|
| localization project down. In order to
| |
| | pictures, symbols can cause problems.
|
| give an insight into the impact culture
| |
| | Icons using fingers such as an OK sign or
|
| has on website localization the following
| |
| | V-sign may mean different things to
|
| examples depict areas in which a solid
| |
| | different cultures. Western symbols do
|
| understanding of the target culture is
| |
| | not always mean the same abroad.- Colors
|
| necessary.Some very good reasons to
| |
| | - they are also loaded with cultural
|
| translate your website into Hindi- One of
| |
| | meanings.- Ease of navigation - Access to
|
| the official languages of India, with a
| |
| | certain pages is also a factor that can
|
| population of over 1 billion. Hindi has
| |
| | be considered as relevant.Culture affects
|
| 366 million first-language speakers;
| |
| | everything we do, say, read, hear and
|
| additional 121 million second-language
| |
| | think and even websites cannot escape the
|
| speakers. Spoken throughout northern
| |
| | influence of culture.The impact of
|
| India: Delhi; Uttar Pradesh; Rajasthan;
| |
| | culture on the translation of a website
|
| Punjab; Madhya Pradesh; northern Bihar;
| |
| | is huge. The above few examples are
|
| Himachal Pradesh.- Hindi is also spoken
| |
| | literally the tip of the iceberg.Ostom
|
| in Bangladesh, Belize, Botswana, Germany,
| |
| | loves languages and has 20 years
|
| Kenya, Nepal, New Zealand, Philippines,
| |
| | experience of translation. He provides
|
| Singapore, South Africa, Uganda, UAE,
| |
| | consultancy to businesses on translation,
|
| United Kingdom, USA, Yemen, and
| |
| | linguistic brand analysis and other
|
| Zambia.- With the growing numbers of
| |
| | language related services. Ostom also
|
| Indans buying PC's and Internet access
| |
| | writes on travel and patent related
|
| available from Kashmir to Kanyakumari,
| |
| | issues.Contact for website translation
|
| English speakers will soon be in the
| |
| | from English into Hindi.
|
| minority when it comes to Internet
| |
| |
|
