| IntroductionSearch engine optimization (SEO) is an | | | | target audience may use in their searches. The closer |
| online marketing strategy used to increase a Web | | | | the match between your Web site's content's |
| site's visibility to the millions of people who find | | | | keywords and phrases with those terms, the higher |
| information and services on the Internet. Search engine | | | | you will be ranked in a result set. |
| optimization can help position your firm among the top | | | | |
| search results for a given query, which can | | | | 2. Web Site Structure and Page Layout -The way |
| dramatically increase traffic to your Web site and | | | | you structure your site and design your Web page |
| establish a Web presence for your practice. Among | | | | layout will have a large impact on your site's search |
| other things, SEO involves optimizing the structure of | | | | engine ranking. This includes how you serve your Web |
| your site and the text that appears on it, as well as | | | | pages (e.g., as static HTML or XHTML pages or |
| obtaining links to your site from other sites, to help its | | | | dynamically from a database or Web script), the |
| popularity rating with search engines. With the number | | | | directory structure of your site, the names of your |
| of Web sites on the Internet increasing at an | | | | site's directories and individual HTML or XHTML files, |
| exponential rate, gaining primary placements in search | | | | and the URLs you choose when selecting your domain |
| engine rankings allows you to market your law firm in | | | | names. Also, each Web page on your site needs to |
| a very powerful and effective way.Page | | | | be optimized individually to most effectively present the |
| RankPageRank is in some ways related to link | | | | content it contains to the search engines. Thus, the |
| popularity, but the calculation is dependant on the | | | | elements of a page's layout, including navigation, site |
| quality and strength of the links, not just the number of | | | | maps, graphics and multimedia elements such as Flash |
| links. So, how does one go about building and | | | | and QuickTime movies, need to be placed correctly on |
| increasing their Page Rank. It is not as difficult as some | | | | every Web page. Using W3C Web standards such as |
| may think. | | | | XHTML and CSS can allow you to place unique |
| | | | content for a given page above its navigational |
| Internal linking : also plays a factor in the Page Rank | | | | elements, while at the same time reducing the file size |
| of the pages within a site. The linking structure within | | | | of these Web pages. Other factors that affect a |
| the site should follow the themed approach to internal | | | | Web site's ability to be successfully indexed are the |
| linking, which stresses importance on minimizing linking | | | | use (and sometimes non-use) of Image Maps, Frames, |
| between 2nd and 3rd level directories and pages. | | | | JavaScript and, most importantly, your Web page title |
| Since the internal linking of your site plays a factor, not | | | | tags. |
| in increasing PR, but in sharing the PR of the site, and | | | | |
| the dilution of your keyword strength and theme, it is | | | | 3. Web Pages Popularity -Putting up a Web site is not |
| important to review the internal linking structure of your | | | | enough to market your company competitively on the |
| site. Then there are modifications that could be made | | | | Internet. For your target audience to find you, your |
| to improve the site's internal linking. | | | | Web site needs to be found easily by search engine |
| | | | spiders/crawlers and then to be ranked well in search |
| External linking is the largest factor in determining | | | | engine results sets for the keywords and phrases you |
| PageRank, and is the place where you have the least | | | | have selected and placed in the content of your Web |
| control. There is no way to force another web master | | | | site.Conclusion |
| to link to your site, especially when they already have | | | | |
| a high PageRank. For this reason and many more, | | | | The process of SEO is not easy to tackle, largely |
| increasing your PageRank is difficult, but important | | | | because so many pieces of a site factor into the final |
| nonetheless. When contacting other websites to link to | | | | results. Promoting a site that writers on the web are |
| your site in the attempt to build and increase your | | | | unlikely to link to is as deadly as creating a fantastic |
| Page Rank, these web pages that you are requesting | | | | website no one will see. SEO is also a long-term |
| a link from should be relevant and of the same theme | | | | process, both in application and results - those who |
| and market of the page that you are requesting they | | | | expect quick rankings after completing a few |
| link to. Perform a search for your target keyword in | | | | suggestions in this guide will be deeply disappointed. |
| Google, ODP, and Yahoo to start, and check the top | | | | Search engines can often be frustratingly slow to |
| 40 ranking sites. contact them and request that they | | | | respond to improvements that will eventually garner |
| link to your site. Be prepared for them to ask for a | | | | significant boosts in traffic. |
| reciprocal link. | | | | |
| | | | To make your site the best site's adhere strictly to |
| Your site and pages within your site must meet | | | | these guidelines: |
| certain criteria for this to work, with one piece being | | | | |
| the most important: the site and pages within your site | | | | 1. Unique Content - |
| must be quality content that people will actually want | | | | 2. Access to an Adoptive Community - |
| to link up to. This is one of the basic points of | | | | 3. Link-Friendly Formatting - |
| PageRank: Google can tell which pages and sites are | | | | 4. Monetization Plan - |
| authorities as they have a large number of high quality | | | | 5. Market Awareness -Author: |
| links pointing them.Components:There are three major | | | | |
| components of search engine optimization that you | | | | Harish co-founded Varshyl Tech in 2005. As director |
| should keep in mind and incorporate into any design, | | | | of operations, he oversees the company's daily |
| written Web page content, coded HTML, and | | | | operations and develops the strategy for product |
| programming scripts for your site. | | | | direction and new product development. Harish has |
| | | | more than five years of experience delivering |
| 1. Keywords and Phrases -To optimize your site, you | | | | mission-critical enterprise software solutions for diverse |
| must strategically select and place words or phrases | | | | applications such as supply chain management and |
| into your Web page content and specific HTML tags - | | | | corporate information delivery systems. Prior to |
| the areas from which search engines grab words and | | | | co-founding Varshyl Tech, he was a program analyst |
| phrases to build their indices. If you want your target | | | | with Infosys Technologies Ltd., and also worked as |
| audience to find your site through a search engine, | | | | software developer and testing engineer for Microsoft |
| your Web pages must contain keywords or keyword | | | | Projects. Harish has significant experience working with |
| phrases that match the search queries of your target | | | | Mainframe technology and holds a Bachelor's Degree |
| audience. Often, there are multiple words or phrases | | | | in Mechanical Engineering from Visvesvaraya |
| that mean the same thing. From an SEO standpoint, it | | | | Technological University, Karnataka, India. |
| is important to include all the words or phrases your | | | | |