Market of the Game

The computer and video game industry last yeargenerated by the industry grew at 10.1 percent per
generated jobs for 220,000 people and nearly $9 billionyear. By comparison, motion picture production,
in wages and federal and state personal income taxdistribution and allied services sectors, widely
revenues, according to a new study on the impact ofconsidered to be the king of America's entertainment
the entertainment software industry on the U.S.industries, have recognized growth in annual wages of
economy released today.9.2 percent and employment of 5.2 percent during the
The study also found that the industry generated ansame period.
additional $10.5 billion in economic activity from the saleEqually striking, the video game industry job and wage
of computer and video game software, and somegrowth rates outstripped those of such high-tech
related game hardware.stalwarts as the computer manufacturing industry,
This new study clearly dramatizes the growingconsumer electronics and computer storage industries.
importance of the video game industry in America'sThe study also revealed that the entertainment
high-tech sector, said Douglas Lowenstein, president ofsoftware industry is a leader in research and
the Interactive Digital Software Association (IDSA),development. The report shows that the game
which commissioned the study by Nathan Associatessoftware publishing industry devotes 14 percent of its
Inc. With the introduction of new advanced gamereceipts to research and development compared with
machines, surging demand for video game software,other entertainment industries, which devote 9 to 12
and an expanding base of dedicated and casual gamepercent of sales to R&D.
players, it's clear that the industry will be a major forceThe report, titled Economic Impacts of the Demand for
in the American economy for years to come.Computer and Video Games, captures the complete
The detailed study of U.S. Government census andimpact the computer and video game industry has had
other economic data shows that sales in the gameon employment, wages and income taxes, in addition
software industry in the year 2000 grew at a rate ofto the indirect effects on other industries. The study
14.9 percent per year, more than double the rate ofwas authored by Robert Damuth of Nathan
growth of the U.S. economy as a whole and farAssociates Inc. and relied on data found in publicly
outpacing sales growth in related industries.available sources, primarily the economic censuses and
Moreover, growth in employment, and wages in theannual surveys of the U.S. Department of Commerce.
computer and video game industry between 1995 andIn addition, some data were collected from research
2000 far outpaced growth in other major U.S.companies as noted in the report. Indirect economic
industries. For example, wages generated by theeffects were estimated using economic impact
computer and video game industry showed an annualmultipliers provided by the Bureau of Economic
growth rate of 17.4 percent, and employmentAnalysis, U.S. Department of Commerce.