| If you have ever stayed at a nice hotel, then you have | | | | names to your account as you collect them. Over |
| probably seen the hotel's Concierge. The role of the | | | | time, you will find that you will continue to broaden your |
| Concierge is to assist guests with information and | | | | reach to more and more of your book of business. In |
| service to enhance their stay. What would happen if | | | | essence, it becomes more valuable to you as times |
| you took the idea of the Concierge and applied it to | | | | goes by. |
| the way you service your agency clients? | | | | Here are some ways that you will have your clients |
| I have no doubt that you currently provide excellent | | | | earnestly giving you their email addresses while at the |
| customer service to your clients. If you are reading this | | | | same time providing your clients a Concierge Agency |
| article, then it must be important to you as an agency | | | | Experience. Keep in mind that everyone operates |
| owner. As you read this special report, you'll discover | | | | from the mindset of "what's in it for me?" That is |
| some techniques that will have your clients exclaiming | | | | simply human nature. The secret to creating the |
| praises such as "You are by far the best agency I | | | | Concierge Agency Experience is by using your |
| have ever worked with!" more than they already are. | | | | customer's email account to make their interactions |
| It goes without saying that the stronger your | | | | with your agency more effective and efficient. Here |
| relationships are with your clients, the less | | | | are some examples. |
| price-sensitive they will be when the company that you | | | | - Your customer calls your agency to add a car to his |
| represent endures a price increase. Since increasing | | | | policy. Even though you know that he will receive a |
| client retention and referral business are some of the | | | | new ID in the mail, you offer to email him one right |
| key ingredients for agency growth, it makes sense to | | | | away. |
| make an effort to nurture your existing client | | | | - Your customer calls to make a payment over the |
| relationships with some kind of dependable and | | | | phone with her credit card. Rather than give her the |
| automated process. | | | | reference number for the transaction over the phone, |
| Gone are the days that you have only snail mail and | | | | you offer to email the confirmation information to her |
| outbound phone communication as options to stay in | | | | so it is stored in her email account where she can |
| touch with your clients. In fact, email marketing has | | | | easily find it if she needs it. |
| become more popular than ever across most | | | | - Your customer calls to get a quote on a cross line |
| industries. With good reason. It works. It allows | | | | policy. You offer to email the quote for him to view. |
| businesses of all sizes to stay in front of their | | | | You get the idea. The point is to identify the requests |
| customers. The good news is that there are some | | | | that your customers make and think of ways to |
| programs that allow you to create your own client | | | | provide it to them with the use of their email address. |
| email communication. The bad news is that it takes | | | | This makes their agency experience a Concierge |
| considerable time and energy to keep up with the | | | | Agency Experience. |
| demands of publishing email communications on a | | | | Once you tailor this to your agency, you will find that it |
| consistent schedule to yield the results that you are | | | | is rewarding to see your agency's email contact list |
| looking for. | | | | growing quickly. This will fuel your account list to |
| With email marketing, you now have the command of | | | | automatically keep you in front of your clients each |
| a tool that provides your clients with email marketing | | | | month so that you can continue to create value for |
| campaigns that look as if they have come directly | | | | your clients. |
| from you. Best of all, there are services that do 98% | | | | In the end, clients who feel like they are getting value |
| of the work for you. All you do is input your agency's | | | | from your agency will stay and they will send you their |
| contact information and upload your pictures. From | | | | friends and family. |
| there, simply add your client's email addresses and first | | | | |