| New distributors hear this as soon as they join; | | | | other direct sellers. Stop for a moment and look |
| seasoned distributors live it every day; trainers shout it | | | | around you. The shampoo in your shower, the pots |
| from the rooftops so their organizations get it loud and | | | | and pans in your cupboards, the vitamins on your |
| clear Be a product of the product! What does this | | | | counter, the food in your pantry, the cleaning products |
| mean? | | | | in your laundry room, the clothes in your closet, and the |
| That depends on the company you are with. If you are | | | | phone on your desk literally every product you use is |
| a distributor for a company that offers health and | | | | now available through a direct sales company. |
| nutritional products, being a product of the product | | | | Lets take a look at the tremendous impact this could |
| means that you start your day with quality | | | | have on our industry. Suppose this new buying direct |
| supplements and an energy drink. When that morning | | | | trend were to inspire one out of every two direct |
| coffee break rolls around, you skip the coffee and | | | | sellers to spend an average of $100 more per month |
| donuts and re-fuel your body with your best selling | | | | on products and services purchased through direct |
| power bar and make healthy meal choices throughout | | | | selling channels. That would mean that 6 million out of |
| your day. For these distributors, being a product of the | | | | the 12 million direct sellers in the United States would |
| product means they understand the importance of | | | | perhaps switch their long distance provider, change |
| good nutrition. They take every opportunity to use their | | | | their skin care brand, start on a nutritional program, and |
| companys products to live a happier and healthier life. | | | | buy this seasons fashion and accessories from fellow |
| For those of you who represent a skin care line, being | | | | direct sellers and so on. |
| a product of the product means having healthy | | | | This simple act of buying direct would infuse more than |
| glowing skin that defies the passage of time. Every | | | | $600 million dollars into our industry each month, |
| morning you cleanse, tone and moisturize with the best | | | | resulting in skyrocketing revenues of 7.2 billion dollars |
| products your company offers. You protect your skin | | | | more per year in the United States alone! Assuming |
| from the sun, drink plenty of water and end your day | | | | approximately half of those revenues are paid to |
| with a nightly ritual of youth enhancing cleansers, | | | | distributors through commissions and overrides, this |
| creams and lotions. | | | | new trend could put more than 3 billion dollars into the |
| A representative for a company selling products for | | | | pockets of direct sellers in the United States in one |
| the home is a product of the product when she | | | | year alone. With more than 44 million direct sellers |
| transforms her living space into a place of beauty, | | | | throughout the world, buying direct could be the tipping |
| warmth and comfort using just the right accessories. | | | | point that brings direct selling out of the closet and into |
| And this phenomenon doesnt stop at just products; it | | | | the hearts and minds of consumers everywhere. |
| extends to services as well. From long distance to | | | | What needs to be in place for this new phenomenon |
| legal advice, direct selling companies are on the cutting | | | | to take hold? First and foremost, companies must get |
| edge of delivering top quality services to todays | | | | rid of old beliefs and policies that discourage their |
| consumer. Being a product of the product means | | | | distributors from networking with or buying from other |
| having an unshakable belief in what you sell and using it | | | | direct sellers. Stop thinking that the simple act of buying |
| every opportunity you get. It is this philosophy of | | | | products is going to cause your distributors to jump |
| becoming your own best customer that has made this | | | | ship. Instead, have faith in the bond you have with your |
| industry the economic powerhouse that it is today, | | | | sales force and focus your efforts on enhancing the |
| generating more than $26 billion in sales in 2001 in the | | | | support services that will keep them loyal and |
| United States alone. | | | | steadfast in their commitment to you. |
| So the question we pose is Why stop here? Why not | | | | Secondly, we must each form the habit of looking first |
| flex our collective economic muscle, harness the | | | | to direct sellers in our community who offer products |
| buying power of the more then 12 million direct sellers | | | | and services we need. By doing so, we transform a |
| in the United States and begin a new trend of | | | | simple monetary transaction into a personal statement |
| becoming a product of the industry? Being a product | | | | of belief in, and support of, this industry we have |
| of the industry means that we, as direct sellers, begin | | | | grown to love. Help launch this new trend of buying |
| to look to our own for the products and services we | | | | direct by joining the tens of thousands of direct sellers |
| use every day. From the moment we rise through the | | | | who have set a goal to look first to our own for the |
| end of the day, we are faced with opportunities to | | | | products and services they use every day. Together, |
| strengthen the collective buying power of our own | | | | we can strengthen our industry. |
| industry by purchasing products and services from | | | | |