| My Google Wish List | | | | searched, and the related blogs listed on Google's blog |
| | | | search are on the thin side. Definitely room for |
| There are a number of "wishes" that I have for | | | | improvement in this area. |
| Google's future. While I would like number one ranking | | | | 8. Same Rules. |
| for all of my important keywords and phrases, but I | | | | I wish that the rules were the same for all AdSense |
| would be willing to settle for Google acknowledging at | | | | publishers regardless of the revenue that they |
| least a few of my wishes that will benefit the search | | | | produced. In talking with publishers, it is clear that there |
| community as a whole. | | | | are a different set of standards, based on the revenue |
| Google started out as the beloved child, a fledgling | | | | produced or traffic that a website receives. Keep the |
| start up that was all heart, and today they are a | | | | playing field even, if someone is using a subversive |
| "hated" brand. Why the fall from grace? In some ways | | | | tactic, they should have be penalized regardless of |
| Google is a victim of the too big, too powerful, and too | | | | their revenue. |
| successful affliction that attacks companies that | | | | 9. Combat 2nd Generation Fraud. |
| achieve a level of success that few companies dream | | | | What is second generation fraud? Fraudsters bid high |
| of. Now that does not mean that I am giving them a | | | | for AdWords, what they are paying for keywords or |
| pass, they have room to improve and I really do not | | | | phrasing is irrelevant, because the credit card they are |
| hate them. I just think there is a lot of areas they could | | | | using is fraudulent. They make legitimate affiliate sales |
| improve. | | | | through the website and profit from their "free" traffic. |
| I sat down and wrote an open letter to Google about | | | | Google should help connect the dots on these sites, |
| my wishes and dreams for their future: | | | | and ban the websites from their organic index. |
| Dear Google, | | | | 10. Drop DMOZ. |
| Please consider the following for areas of | | | | Please either drop the Google Dmoz directory listings, |
| improvement. | | | | or pay to staff DMOZ with reputable editors who can |
| 1. Usenet and RSS. | | | | keep up. The Dmoz listings are hopelessly outdated |
| Please, I'm begging, (groveling if it will help) create RSS | | | | and not reflective of current websites. |
| feeds for Google Groups keyword searches. Think of | | | | 11. Protect Copyrights / Trademarks. |
| the value, you could monitor Usenet for company or | | | | Google seems to flip-flop on the issue of allowing |
| product names using RSS feeds. This would be an | | | | competitors to bid on branded words in their AdWords |
| extremely easy way for businesses (and Google | | | | accounts. The current policy appears to be, that |
| users) to stay in tune with what is being said on | | | | competitors cannot use a trademark in the |
| Usenet and in forums about specific topics. | | | | advertisement, but competitors can still bid on |
| 2. Privacy Policy. | | | | trademarked terms. A company Google's size should |
| Clarify Google's privacy policy, and tell me EXACTLY | | | | have more respect for trademarks. I really wish |
| how you are going to use the aggregate data you | | | | Google would stand firm on the issue of trademarks |
| collect. While most of us realize that the personal | | | | and prevent competitors from bidding on the terms. |
| information collected is of little value, the aggregate | | | | 12. Bury the Sandbox. |
| data is extremely valuable. Google is an extremely | | | | Dispose of the sandbox or aging delay, or heck get rid |
| powerful company, and this collective data gives them | | | | of both. Face it, valuable websites are created every |
| a huge advantage in negotiating acquisitions or | | | | day. The Internet is fluid and valuable websites should |
| determining trends. Many of us respect Google, its size | | | | not be penalized because of their youth. The sandbox |
| and power, but do not necessarily want to contribute | | | | and aging delay, may deter spam sites, but there must |
| to Google's additional growth. Implement a way for | | | | be a better way. |
| customers wishing to pay a fee, to opt not to have | | | | 13. Let Me Be Anonymous! |
| their data aggregated or tracked. | | | | Why do you need my personal information? Does it |
| 3. Protect Your Customers. | | | | really matter in the big scheme of everything that |
| For goodness sake, don't make it so easy for people | | | | Google does? Why do you require my personal |
| to rip off software companies. Why do you suggest | | | | information? |
| cracks or serials on the Google Suggest tool? Please | | | | 14. Stop Putting US Companies at a Disadvantage. |
| help protect the intellectual property of your customers! | | | | Canadian and non-US companies can setup literally |
| 4. Stop Tracking Everything I do! | | | | hundreds of AdSense publisher accounts, yet US |
| I login in to Writely (now Google Docs) and feel as if I | | | | companies are tracked using tax ID numbers hence |
| am being stalked, you monitor searches, you monitor | | | | they can only have one account. |
| tracking through analytics, you monitor advertising | | | | 15. Weigh Wikipedia Less. |
| through Google Adwords, you monitor money earned | | | | Lets face it, ANYONE can edit Wikipedia. The |
| as a publisher through Google AdSense, and now you | | | | information read in Wikipedia might be accurate one |
| have connected many of the accounts together. | | | | day and incorrect the next. Wikipedia is a nice |
| Please give users a little privacy, or the ability to easily | | | | resource, but is not a reliable indicator of information. |
| manage multiple logins. | | | | Please do not use links from Wikipedia to indicate a |
| 5. Tell Me How Much I Make! | | | | sites worth. Wikipedia uses the same model as Dmoz |
| Clearly tell publishers what percentage range they can | | | | which has languished, volunteers can only do so much. |
| expect to receive when they serve AdSense on their | | | | 16. Make an RSS Search Engine. |
| content websites. Now, I understand that it might vary | | | | Why hasn't Google done this? I am baffled. The blog |
| publisher to publisher, but disclose a range. Or at the | | | | search engine is not an RSS search engine, consider |
| very least, consider adopting a model similar to | | | | the power of being able to search ALL RSS feeds. |
| Amazon's where publishers percentage of revenue | | | | There are a number of small RSS search engine |
| earned is based on their volume. | | | | portals available but there is not a clear leader, this is |
| 6. Google Alert via RSS. | | | | where Google could and should be. |
| The current Google alert system is from the 1990's | | | | 17. Stop Buying Companies. |
| (figuratively speaking) please offer an option to receive | | | | Stop the purchasing, Google is big enough already. |
| Google alerts via RSS feeds. I know you can setup a | | | | Finish all the things that Google has started. Keep in |
| Google News search using RSS, it seems silly that it is | | | | mind that while the archives on the Internet might last |
| not available via Google Alerts. | | | | forever, it is rare that companies retain power and |
| 7. Faster Blog Indexing. | | | | clout for any length of time. Remember Infoseek, or |
| Google is all about search, right? Why are they so | | | | Altavista? Focus on your strengths. |
| slow at indexing blogs? In fact the Google blog search | | | | While my Google wish list might seem trivial, these are |
| performs far worse than many of the blog specific | | | | all things that Google could do to earn their way back |
| search engines. Search should be Google's strength | | | | into my good graces. |
| instead of a weakness. Even the breadth of blogs | | | | |