| The Internet has facilitated the need for an entirely | | | | an intensive web search. |
| new glossary that deals with all aspects of an online | | | | PPC - Three more letters that represent Pay Per |
| environment. This includes terms related to online | | | | Click. This is an advertising system that lets you target |
| marketing. | | | | customers with a very specific interest in the |
| While this is not a comprehensive list I'd like to take a | | | | keywords selected by the individual purchasing the ad. |
| look at a few terms and try to explain them in lay | | | | These ads show up on sites across the web and can |
| terms. | | | | improve your total number of site visitors. Sites that |
| SEO - These three letters are the abbreviated form | | | | host these ads do so because they receive revenue |
| of Search Engine Optimization. This term represents | | | | from every ad 'click' generated from their site. |
| strategies to develop a website using proven methods | | | | Forums - These are essentially mini town hall meetings. |
| to enhance your placement in search engines. Since | | | | Visitors to a forum can voice opinions and read the |
| most people begin looking for something by consulting | | | | opinions of others. In many cases individuals can and |
| a search engine it makes sense to work to impress | | | | do use forums to share information about their |
| the search engines in order to gain improved traffic to | | | | businesses. This often happens in a location of a |
| your website. | | | | member's 'control panel' called the signature line. |
| Blogging - This is a tool that allows business owners | | | | Autoresponders - This tool can allow a more |
| and individuals to construct a series of thoughts that | | | | streamlined approach to post purchase marketing, |
| can be accessed by web users. The content is | | | | When a customer completes a transaction online |
| generally themed and will also have something to do | | | | autoresponder software allows an immediate reply |
| with your business. Most blogs are located on a social | | | | alerting them that the transaction has been accepted. |
| media site, but they can also be placed on your | | | | Autoresponders can also allow you to send additional |
| primary business site. | | | | marketing information and ezines. |
| Social Media - This is typically used to describe sites | | | | Ezines - This is an online version of a magazine. It has |
| that cater to networking objectives of both individuals | | | | many of the same departments you would expect |
| and businesses. These sites are typically developed to | | | | from a magazine and it can be a potent tool in |
| include a variety of tools in one web application. In | | | | marketing the general ideas and themes of your |
| most cases there may be groups, friends, blogs, | | | | business. |
| photos and applicable links for visitors to peruse. | | | | Hopefully this little list of online marketing terms may |
| RSS - Another abbreviation that stands for Real | | | | help you grasp the potential in online business. I also |
| Simple Syndication. This tool allows web users to more | | | | hope it encourages you to look a little deeper into each |
| easily locate valued material and have it downloaded | | | | of these marketing techniques to leverage improved |
| to a specific software application that lets them | | | | online performance. |
| access the information they want without the need of | | | | |