| The importance of adding dynamic content to your | | | | fond of sites that never appear to change, even if |
| websites. | | | | they do by way of Javascript. If you're reasonable at |
| You should add dynamic content to your website | | | | software programming you could write the PHP code |
| because when done well it will ultimately provide | | | | that will expand the RSS Feeds yourself. Alternatively |
| visitors to your site with a richer and more enjoyable | | | | you can download some free software that will do it |
| experience. So what exactly is dynamic content? Well | | | | for you from MSIFetch or Carp. |
| firstly you need to understand what a static page is. It | | | | Another slightly more complex way to add dynamic |
| is simply a page that does not change whenever | | | | content to your pages also involves using PHP code. |
| somebody views it, that is every time the page is | | | | What you can do is to setup a single file that contains |
| viewed the content will be exactly the same, unless of | | | | different "blocks" of content. You then need to add |
| course you go and take some action to manually | | | | PHP code to your pages that will randomly select one |
| update it yourself. | | | | of the blocks from the file you setup and display it on |
| A dynamic site has some or all of it's pages put | | | | your page(s). You could expand this idea further by |
| together in such a way that each time a visitor views | | | | setting up several files with content blocks and writing |
| those pages they will get at least some different | | | | PHP code that will select from as many as the files |
| content to the last time they viewed it. This can be | | | | you have setup as is appropriate for each of your |
| done in several different ways and I will go through a | | | | pages. As with the RSS Feeds you now have |
| few of them so that you get an idea of how it's done. | | | | dynamic content on your pages that human visitors will |
| The first, most obvious and probably the most | | | | see and very importantly the search engines will |
| common way to do this is to add an RSS Feed (or | | | | recognise your content as "fresh". How to setup these |
| more than 1) to the pages you want to have dynamic | | | | files and write the PHP code is beyond the scope of |
| content. Just to confuse you there are 2 different | | | | this article. |
| ways to do this. You can use Javascript or PHP code | | | | The other main way to add dynamic content is to get |
| to publish your chosen RSS Feed(s) in a human | | | | your visitors to do it for you, again there are several |
| readable form. To the human visitor these 2 methods | | | | different ways to do this. The easiest and probably |
| will be indistinguishable and will achieve the same result, | | | | most common way of doing this is to allow your |
| that is the display of fresh, constantly updating content | | | | visitors to post comments on your site ala blog style, |
| on the chosen pages. However when it comes to the | | | | although you will need to make a management |
| all important search engine spiders and robots that | | | | decision about moderating the comments. Not |
| index your pages there is a very important difference. | | | | moderating requires no work but you then run the risk |
| Search engine spiders and robots do not read | | | | of inappropriate comments being posted on your site, |
| Javascript or interpret it, they basically just skip over it, | | | | moderating could become very time consuming. You |
| so it doesn't matter what the code does (or doesn't | | | | can setup a free article directory such as Article |
| do), everytime your pages are visited by a search | | | | Dashboard which will allow users to post articles |
| engine the Javascript will not affect the evaluation of | | | | directly to your site, this can result in a steady stream |
| your content. However when a search engine visits a | | | | of content if you get enough patronage. You can also |
| page with PHP code, the PHP code gets executed | | | | do things such as run a poll, making sure you keep a |
| and the search engine only gets to "see" the result of | | | | dynamic display that shows your visitors the current |
| the PHP code, i.e. the search engine doesn't even | | | | poll results (to keep them coming back to check the |
| know there is PHP code there, it just gets content that | | | | latest). |
| is generated by the PHP code. | | | | I hope you have found some useful information in this |
| Now what this means is that pages that contain | | | | piece and in the next article I will point some of the |
| dynamic content by way of PHP code will result in the | | | | many different ways of monetising your site (not just |
| search engines assessing your pages as having | | | | Adsense). |
| consistently fresh content. Being assessed as having | | | | Byron is an internet marketer, author and software |
| fresh content is extremely valuable and will result in | | | | developer. To find out how to build content rich |
| your site achieving a higher ranking. For you see the | | | | profitable websites quicky and easily see |
| search engines love fresh content, and are not so | | | | ultimatecontentcreator. |