Why Outsourcing to India is So Popular

Outsourcing to India has become almost ainfrastructure which allows firms to compete with
catchphrase, something people assume is happening infewer communications and technology issues, although
droves, and which is affecting business in the U.S. in ait is true that call delay from India to U.S. is sometimes
dramatic way. It is true that many U.S. companiesa factor and can frustrate customer service efforts.
outsource to India as a means of cutting costs andPeople in India tend to have very good English skills as
trimming back their workforce, but why is India as thewell, which gives them an advantage for outsourcing
place to go for business outsourcing?when compared to countries like China, where the
Well, India has several built-in advantages for thoseworkforce may not be as well versed in English. India
looking to outsource work, especially in the areas ofhas made huge strides in public education over the
programming, customer service, and other technicalpast two decades, increasing primary school
and communications functions. India is known especiallyattendance rates and expanding literacy to about
for its massive call centers, where trainedtwo-thirds of the population. They also have an
representatives handle calls from U.S. customers, oftenexcellent university system producing many highly
using "Americanized" names in place of their own. Theskilled workers and technical experts. Given the
time difference between India and the U.S. meanscountry's large population, this provides a huge potential
many of these call center reps are working in theworkforce for overseas companies looking for
middle of the night, but a whole industry has been builteducated and trained labor.
in India around this fact, as many call centers are openOutsourcing to India is a popular option for American
24 hours a day, 7 days a week to accommodatebusinesses, as there are immediate cost savings that
customer needs.can be generated by bringing on a trained team with
The Indian government has done a lot to encourageproven skills. The best advice is usually to go with a
and develop the outsource business in India; evenlarge outsourcing firm that can illustrate the track
allowing complete foreign ownership of BPOrecord and work history of each individual employee
businesses as a means of maximizing localand make this information readily available to
employment, which is evident especially in the IT area.prospective clients.
The country also has an excellent telecommunications