What is Bpo (business Process Outsourcing)

Business Process Outsourcing (BPO) is one of theto the customer include round-the-clock technical
fastest growing segments of the Informationsupport, any services related to the customers and
Technology Enabled Services (ITES) industry. BPO iscomputer hardware, software and internet
for applying existing technology to improve a process.infrastructure manufacturing companies.
The industry gives us the full facilities that one can beExample of servicing: Customer gets a benefit to
needed.resolve a problem with their home computers, a
The few motivation factors that why the BPO industryproblem with their software by just calling to their ISP.
are gaining around in India. By going through this factors3) Services of Telemarketing: By outsource
one can definitely come to know by BPO industry aretelemarketing service one can direct target the
playing major role in India. The motivation factors thatinteraction with potential customers either for
BPO industry is gaining are 1)advantage of factor costgenerating interests in products and services. All the
2)economy scale 3)business risk mitigation 4)superiorcustomer base services are to be done online.
competency 5)improvement utilization.Example of servicing: Outbound calling to sell wireless
BPO’s are giving better services to customers thatservices, to retail households to sell leisure holidays, to
one can familiar with this industry. BPo’s areexisting customers to sell a new card for mobiles, to
offering different types of services to the customersell credit or debit cards etc.
and they are:Besides this BPO’s industry are giving many of
1) Customer support services: In this service if theservices like Employee IT Help-desk Services,
customer had any quires through multiple channelsInsurance Processing and many more. BPo’s are
including voice-mail and chat on a 7 days 24 hours ingiving better services to the employers also but for
365 days basis.employers the training is a very important aspect of
Example of servicing: Customer calling to check forthe ITES-BPO industry.
information on products and services, on their orderAs per this article I have tried to cover the basics of
status, to verify their account status, to check theirthis industry and also the services that the industry is
reservation status etc.giving for covering more customers in India.
2) Technical Support Services: BPO’s are offerings