| You may think you've got a pretty good outsourcing | | | | anywhere on the web, you're actually posting articles |
| strategy in place but what kind of results are you | | | | that tell your visitors about the features and benefits of |
| seeing? If those articles you've been paying for aren't | | | | the product you're trying to sell. You're giving them |
| increasing your traffic, and ergo your sales, then your | | | | valuable information about a specific product - which is |
| strategy isn't very well defined now, is it? You can fill | | | | what they were looking for in the first place. |
| up your blog or website with hundreds of articles and | | | | When you tell your writer what your goal is for your |
| you can generate backlinks by posting hundreds more | | | | articles they can also better target your audience. Let's |
| on directories all over the internet. But if you haven't | | | | say you're trying to sell a product that teaches your |
| clearly communicated to your writer what you hope to | | | | dog how to compete running obstacle courses. You |
| achieve with those articles then all you're doing is | | | | don't want generic articles that tell your visitors how to |
| throwing good money after bad. Before you start | | | | housebreak their puppy or train their dog to roll over. |
| paying to put your outsourcing strategy into place you | | | | You want articles specifically about training your dog |
| need to determine what goal you hope to achieve | | | | for obstacle course competitions so they'll attract |
| with that strategy. | | | | people who are interested in buying your product. |
| Let's use the well-worn example of a dog training site. | | | | The first thing you need to do when developing your |
| Every month you tell your writer you need 10 new | | | | outsourcing strategy is determine the goal you want to |
| articles for your dog training site and she gives you 10 | | | | achieve with your articles. The second thing you need |
| basic but well written articles about dog training. And | | | | to do is communicate that goal to your writer so |
| every month you see traffic coming to your blog as a | | | | you're both on the same page. Freelance writers are |
| result of those articles but you never seem to make | | | | not mind readers, nor do they know which dog training |
| any headway with sales. | | | | website is yours. But they're very happy to give you |
| What if you were to do the unthinkable and actually | | | | the content that you need because that means you'll |
| TELL your writer that you're trying to sell XYZ dog | | | | return for more articles in the future. Determine your |
| training product with this next batch of articles and ask | | | | goal first and then communicate that goal to your |
| them to write articles that specifically direct your traffic | | | | writer and you'll see much better results from your |
| to that product? Now, instead of putting up your basic | | | | outsourcing strategy. |
| general dog training articles, that your visitors can find | | | | |