Outsourcing Trends in Europe

European companies are finding financial benefits tooperational efficiency and organizational issues. This
outsourcing and are doing it more and more. Thepath is sometimes appropriate for large and
primary difference between American and Europeanmultinational companies prepared to take these risks
outsourcing is nearness. When an American companyand familiar and ready for the personnel and staffing
does offshore outsourcing, very little consideration isissues.
ever given to nearness of the vendor company.A growing strategy is that of "dedicated development
Technological developments have made this statisticcenters" (DDCs) which is less costly than the captive
negligible.operations strategy, but works well in a long-term
So why do European companies look for outsourcingrelationship approach. DDC involves having full-time
destinations closer to home? For one, they seedevelopers working exclusively on client projects for a
benefits in having the people to service theirprolonged period of time. Although technically these
customers be personally familiar with their culture.people work for the vendor company, it is like having a
They find comfort in the vendor company being in thevirtual extension of the client office in the nearshore
same time zone. But perhaps the biggest considerationcountry.
is language. This is something the AmericanDDCs can be further categorized. A dedicated team
outsourcing companies don't have to worry too muchmodel, for example, is very common. In this model the
about, because the English is spoken widely throughoutvendor provides the facilities and allocates the team,
the world. In addition, vendor companies wishing tobut the client has full operational control.
secure American business have their own EnglishThe term "tailored DDC" is used to describe a facility
training processes for employees.tailored to the custom business model, with specific
One of the biggest areas of European "nearshore"technology needs and perhaps special organizational
outsourcing is the IT function. These can be classifiedstructure. These can be product development centers,
into three types of outsourcing: project based,research and development centers, software
dedicated center and captive operations.maintenance and support centers, application
The most common is project-based outsourcing. Thisreengineering centers, quality assurance centers, etc.
is where the vendor company is hired to run or assistA joint venture DDC is often a transitional stage
in completing a specific, usually long-term project.working towards a captive operations style of
When the project and all follow-up work are complete,outsourcing. Both vendor and customer support it.
the relationship between the hiring company andThey share the risks and responsibilities.
nearshore outsourcing destination company is over.The "build-operate-transfer" option is similar to the joint
The "captive operations" type of outsourcing is whereventure DDC. In this case it is designed, specifically, to
the company sets up its own office in the nearshorebe turned into a captive operation. The vendor sets up
location, usually an Eastern European country. Therethe business infrastructure, hires personnel and
they hire native workers, but still management fromestablishes and runs the center for a predetermined
their own country. This is possibly the most riskylength of time. Afterwards this facility is turned over
strategy in terms of investment capital required,completely to the client.