| Why Outsource your PPC Campaigns to Costa Rica? | | | | When you offer outsourced work for developing |
| Globalization has taken the Internet world by storm and | | | | countries within the Americas you give that country a |
| there are no longer any distances between nations. | | | | chance to better their economy. You get workers that |
| This is good news for many small US businesses | | | | are available on your work schedule and who can |
| because it means they can outsource much of their | | | | speak English proficiently. This is much more cost |
| work like PPC or SEO work. Some of this work is | | | | efficient for American companies than using |
| tedious and involves long hours. If you use US work | | | | outsourcing companies on other continents. |
| force then your costs go way up. Many people tend | | | | Before outsourcing any job to another country you |
| to look into outsourcing to India or Pakistan to avoid | | | | really need to know what you want and what to |
| having this problem. However there are issues involved | | | | expect. It takes a great deal of planning to outsourcing |
| with doing this, like the fact that many Indian | | | | a project to another continent such as Asia. It brings a |
| freelancers have a problem with English, or the large | | | | whole new set of issues. You have to deal with large |
| time difference. | | | | number of differences such as: cultural, time, work |
| Many US businesses want to outsource their PPC | | | | ethic, and language. |
| marketing campaigns to other countries, and many | | | | This is not to say that outsourcing is a bad idea, |
| choose India, however there is a much better option. | | | | especially when it comes to a PPC campaign, |
| Outsourcing PPC to Costa Rica works much better | | | | however it does mean that you might want to look for |
| than using India and there are several reasons for this. | | | | a country that is closer to home, one which is on the |
| The one thing most people who outsource to India do | | | | same continent, therefore a time zone that is relevant |
| not think about is the time difference. With a 12 to 14 | | | | to yours. You want a country where a large part of |
| hour time difference, the outsource company will not | | | | the workforce is fluent in speaking English and where |
| be available during your business hours, whereas a | | | | the labor cost is much lower than in the US. You want |
| company in Costa Rica works on the same central | | | | people that have similar cultural beliefs to your own, |
| time zone as the U.S. Allowing the company or | | | | and that is what you get when you outsource to |
| freelance worker to be available during your work | | | | Costa Rica. |
| hours. | | | | |