Outsourcing: a Complex Series of Tradeoffs

Outsourcing is not a new concept as basically it's acontrol over that process & finally increased
"subcontracting of tasks" which were prevalent &dependency.
even prevalent today, & we know that theReduction in the Responsiveness to the changing
Rationale for subcontracting is to save cost &environment
time so that the party subcontracting the task mayOutsourcing Often Reduces Organizations'
specialize itself in its core competencies withoutResponsiveness to Market Changes and Poses
wasting time & intellect in the task that may beInternal Political, Organizational, and Cultural Challenges.
subcontracted.Multi-year contracts result in a loss of flexibility to react
When we talk about outsourcing we say that Anto market changes, hurting companies'
organization entering into a contract with anothercompetitiveness. are concerned about the loss of
organization to operate and manage one or more offlexibility to react to changes in the market (e.g.,
its business processes. We call it as outsourcing ofcompetitive, regulatory), as a result of being locked into
process. Outsourcing originated and became popularmulti-year deals.
as a cost-saving strategy during a recessionaryVendors push for long-term deals to recoup initial
environment. Usually the processes that areinvestments and make profits. When pressed to
outsourced are the support processes and not ofshorten deal length, prices increase. Here we find a
extremely high strategic importance, but necessary forThere is an explicit trade-off between maintaining
doing business. In a nutshell outsourcing deals with theflexibility and lowering cost.
people and processes in and around business.We find a clear Shift of Bargaining Power to the
No doubt about the success of outsourcing which isVendors, While Contracts Often Provide
visible in present context & even a favourableLimited Protection. Handover of control and knowledge
regime for a country like India where human capital isto the vendor creates an ongoing dependency on the
abundant. But Organizations have now begun tovendor. This dependency ultimately shifts power to the
recognize the real costs and inherent risks ofvendor and weakens the organization. This is slow but
outsourcing. Instead of simplifying operations,sure process, Once an organization has gone through
outsourcing often introduces complexity, increasedthe process of adjusting its retained organization and
cost, and friction into the value chain, requiring moreits skill sets, it no longer holds the capabilities and skill
senior management attention and deepersets to manage these functions in-house, increasing
management skills than anticipated. It is generally saiddependency on the vendor.
that "Outsourcing is an extraordinarily complexLong-term contracts and proprietary systems further
process, and the anticipated benefits often fail toincrease vendors' bargaining power. Vendors might
materialize."lock companies into using proprietary systems, making
The outsourcing requires a complex series ofit difficult to switch vendors in the future.
tradeoffs: cost savings versus growth, speed versusOrganizations are trying to offset this trend by
quality of service delivery, and maintainingnegotiating shorter-term, more flexible contracts and
organizational cohesion versus knowledge andby working with multiple vendors. However, these
innovation. Service providers and organizations havemitigation strategies provide limited protection.
inherently conflicting objectives, putting theShort-term deals even (less than three years) often
organization's objective for innovation, cost savings,create high dependency on vendors, holding
and quality at risk. Moreover, the service provider'sorganizations captive. "Second sourcing" (wherein two
structural advantages do not always translate intooutsourcers provide services to forestall monopoly
cheaper, better, or faster services. The world's largestpricing power) is difficult with services outsourcing.
companies should be able to replicate the serviceMulti-vendor models increase the level of complexity,
provider's structural advantages in-house and rely onrequiring additional resources from the organization.
the service provider only under specific circumstances,Vendor dependency cannot be fully mitigated because
such as fixing deep-seated structural problems orthe organization no longer owns the functions,
maintaining infrastructure operations.knowledge, people, and systems.
An unfavorable mix of rising costs and increasedAnd, organizations then find themselves trapped in
demand will drive up the cost of outsourcing fordeals with higher rates and low-quality delivery.
organizations and vendors. Weaknesses in operationalIllusion of Costs saving
management will result in more deal failures, promptingOutsourcing, which originated as a popular cost-saving
organizations to bring more operations back in-house. Instrategy during a recessionary economic environment,
the long run, organizations that continue to outsourceis still dominantly driven by cost-related objectives and
will experience a loss of bargaining power to vendorsthe perception that organizations benefit from vendors'
as the supply side consolidates. Those that applyeconomies of scale. However, evidence of tailored
strong skills in deal structuring and risk managementdeals and inhouse economies of scale at large
and strong management skills to oversee deals fromorganizations suggests that vendors' scale advantages
inception to execution will be best positioned to reapmay be illusory. Lack of transparency, bundling of
the benefits of outsourcing.services, and a variety of marketing techniques have
In the Real World, Outsourcing Frequently Fails tocreated suspicion about the savings from outsourcing.
Deliver Its Promise. To prove this statement Here is aReal-world experiences suggest that the potential for
chart which represent that what were thecost savings has been overstated.
expectations of the companies & what were theLimited transparency to a vendor's pricing and cost
resultant of the outsourcing there task.structure makes it difficult to understand cost savings.
Outsourcing of jobs were done to increase theTransparency to a vendor's costs decreases as
efficiency of the Outsourcing company & tooutsourcing contracts are bundled with other services.
increase their core competency as we said earlier butBundling makes it difficult for organizations to distinguish
the trade offs are heavy as compared to the benefitsunit costs and complicates business cases. Bundling
which are anticipated.allows financial engineering that hides the true
Let's understand that what may be the various riskseconomics of the deals. Vendors employ marketing
which are attached with this process.techniques that can create illusory cost savings.
Concerns over Data SecurityUnder-market pricing is common due to fierce
It is an important factor which is bothering the minds ofcompetition among vendors. Vendors undertake
top management of the companies whose corecontracts that are not economically viable for them,
business involves transfer of confidential data, likeespecially with early mega-deals or strong brand
banks.entrants. Which results in poor performance &
Two successive well published cases in the immediatelosing quality.
past of Indian BPO's not being able to protectConclusions
confidential client data bring into sharp focus not justOrganizations have now begun to recognize the real
the security issues connected with one of India'scosts and inherent risks of outsourcing. Instead of
fastest growing areas in the services sector.simplifying operations, outsourcing often introduces
The first case involves a fast growing areas listedcomplexity, increased cost, and friction into the value
BPO which has a strong business relationship withchain, requiring more senior management attention and
Citicorp, the worlds largest financial service group onedeeper management skills than anticipated. In addition,
of the pioneers of outsourcing.outsourcing has allowed organizations to transfer
A few employee of the BPO allegedly obtained,financial and operational risk to vendors, but
through fraudulent means, confidential data includingorganizations are discovering that their contracts will
passwords from their clients. All citibank's customers innever fully protect them against customer damage
US & thereafter withdraw money.and business losses caused by service disruption.
The most recent case has arisen out of a "stingMany have responded by bringing operations back
operation" mounted by a British tabloid. One of itsin-house.
undercover reporters managed to "buy" data of someOutsourcing will lose "holy grail" status. In the future,
1000 account holders of several British banks from acompanies will not outsource because it is the latest
junior employee of a delhi based BPO, to which themanagement fad, and "it is the thing to do." Vendors
banks had outsourced a chunk of their routinewill become more selective in choosing new clients to
business.avoid taking on "mess for less." Organizations will
Here the tradeoff is clear easiness of work at theoutsource less. Organizations will carefully define core,
cost of Data Security. Is outsourcing really reducing thestrategic, and "thought-leadership" functions and will
burden?keep those inhouse to retain knowledge, confidentiality,
Structural Risksand control over key functions. Some organizations will
Outsourcing Generates Fundamental Risks anddecide to outsource only short-term using the
Concerns, More than Half of Which Are Structural andTransform-Operate-Transfer model. As a result of
Cannot Be Fully Mitigated. Companies are exposed tooutsourcing only "commodity processes" or
fundamental outsourcing risks and are facing go/no-gooutsourcing temporarily for a transformation,
challenges as new risks emerge. 45 percent of theorganizations will outsource a smaller percentage of
companies who outsoucing stated that an organizationtheir operating expenses. Many organizations will also
should not outsource processes that it does not fullyengage in large scale reinsourcing thereby further
understand. emphasized that outsourcing without fullyeroding the outsourcing market. Organizations'
understanding the organization's processes and costattempts to manage margins and increase the level of
structure is extremely risky because the organizationcaution when outsourcing will lead to shorter contracts
will not know what to demand from vendors and howand a squeeze on profit margins of large providers.
much to pay. In the below given graph are given someThis situation will prompt Vendors to continue to
structural risks which are faced by the companies.rationalize services, cost structure, and pricing.
Limited transparency and an increased lack of controlHowever, Outsourcing Will Remain a Useful Solution
due to vendors' subcontracting is again defecting theWithin the Conservative Context of These Five
objectives of outsourcing. Global companies often areModels.
unable to find global vendors to provide standardizedCentralize-Standardize-Outsourceo Initially,
services across the different regions, driving them toorganizational processes that have been targeted for
employ multiple vendor relationships or scale backoutsourcing are centralized and standardized, allowing
outsourcing objectives.the company to achieve efficiencies internally and to
Loss of Controlgain detailed management insights into processes and
Loss of control over outsourced functions poses acosts.o Newly-achieved efficiencies allow visibility into
substantial threat to ongoing operations. It is viewedpotential outsourcing business cases.o Increased
that loss of control over outsourced functions is amanagement insight into the functions enables clear
substantial risk.definition of operational and cost demands from
- "Avoid outsourcing 'lock, stock, and barrel,' in order tovendors.o These companies will engage in typically
maintain control (over our value chain)." Said by an toplower levels of outsourcing, and will keep most cost
management official who is not in favour ofsavings in-house rather than sharing them with the
outsourcing.vendor.
Due to the above cause many companies are bringingTransform-Operate-Transfero Organizations employ
outsourced functions back inhouse because theyvendors to transform a function and to run it for a
realize they have lost control over critical processes. -short-term period.o Transformations are often more
"Too much outsourcing results in lack of control.easily achieved externally than internally; thus, the
Companies should not outsource key areas wherebenefits outweigh short-term outsourcing costs.o This
losing control can be disastrous." Is a statement whichmodel is relevant especially for companies in volatile/
shows again a serious tradeoff i.e outsourcing a criticalfast-moving industries, where rapid changes and
process is to save cost but at the cost of loss ofadjustments are required.