Offshoring overview 2009 - Where is Offshoring today and tomorrow?

The economic downturn is affecting the majority of- Philippines competes for customers requiring
global markets around the world. However, studies,language skill sets (e.g. Customer Service). Philippines'
interviews and surveys conducted in the sector, pointattractiveness for BPO services tends to continue to
to an optimistic outcome for outsourcing and offshoringgrow, with a focus mainly on voice based BPO
services in the coming years. This article reviews theservices. Philippines still does not have the education
key financial, public and commercial sectors andlevels and access to university degree skills as easily
explores the best options available to them.as India and the time zone different can represent a
Today, approximately 30% of revenuesof offshoredrawback for UK based operations.
outsourcing companies are tied to the financial- China competes for general back office, lower skilled
services industry. We are all aware that banks andBPO and those not needing significant English language
other financial services firms are under significantinteractions. The market sees China as the favourite
pressure to reduce cost. Despite the recentlocation in terms of low labour costs but it's important
near-nationalisation of several well known high streetto consider it in terms of likely future Inflation wages
banks, it is believed that these organisations will mostand currency fluctuation. Wages and salary inflation
likely only achieve the required cost savings through atends to continue to rise due to lack of English
reduction in headcount and transferring jobs offshore inspeakers with high level skills and experience in IT and
12-18 months. The political pressure to save jobs will beBPO services in the local market. In addition to this, the
overlooked in favour of reducing costs. This view isstrengthened tendency of the Yuan continues to grow
reinforced by a recent study conducted by Theand has increased over 50% against the pound in
Everest Research Institute, which predicts Business2008.
Process Outsourcing (BPO) from the financial servicesWhere next?
industry will increase 40 to 45 times the current marketDespite the growth predicted for 2009 in this sector,
size over the next five years, with key drivers ofthese well known outsourcing locations are not
growth coming from cost reductions. We believe thatnecessarily going to win business easily. They should
the financial crisis will in fact accelerate globalexpect to face greater competition from other
outsourcing.emerging countries that are highly ranked in the sector,
Public services in 2009 is facing a tough time assuch as Egypt, Ukraine and other nearshoring locations.
unemployment increases, more people will claim- Egypt It is early days for this new location and there
benefits. Council tax rates have been frozen for theis not yet a significant trend of companies here,
first time in many London boroughs. In addition to morehowever it's a location that is still developing and has
money going out and less money coming in, the publiclots of potential. It can offer a variety of language skills
sector is likely to face huge political pressure to keep(such as Spanish, French, English and Arabic) and all
jobs in the UK. So where does that leavethe recent investments in infrastructure, in labour pool,
Outsourcing? Outsourcing in public services hasinnovation incentives and tax benefits the government
become more widely acceptable but will not generateis supporting, it looks like a promising location for the
the savings that offshoring provides and that somenear future.
would agree the public sector needs. With regards to- Ukraine is becoming one of the best outsourcing
offshoring there has been little progress beyond thehubs in Eastern Europe due to its combination of large
NHS agreement with Steria. We do however foreseetalent pool and various value-added factors. Also with
a need for this to change. In the future the publicacquisition of local companies by BPO providers, like
sector will retain some jobs in the UK (to ease politicalacquisition of Alvion by SoftServe in 2008, and the
views) however back office transactional roles willhuge support the government is providing, Ukraine is
move to offshore locations to achieve the requiredmost likely to have huge growth in the coming years.
costs savingsUkraine's currency has depreciated against the Pound,
Commerce and Industry is an area that has alwaysUS Dollar and Euro, making it even more attractive to
been more progressive and forward thinking as cost ismany suppliers around the globe. However, Ukraine
the bottom line and shareholders welcome the financialfaced big wage inflation in 2008 (23%) and it is
benefits. Most FTSE 100 companies have alreadypredicted to have a 17% in 2009.
some operations overseas. We predict 2009 will see- Poland a well known popular location that should not
offshoring in this market grow as companies use thisbe overlooked. The recent high devaluation of the
strategy to cut costs and position them selves in aZloty against the Pound, even greater than its wage
better position within their sector.inflation, has made it an even cheaper location for UK
What are the best options?companies compared to 2008. However, even with
So where are these deals going to take place?the depreciation of the Zloty, service providers are
Currently, offshoring is the best option for anseeing the turnover has decreased significantly and
outsourcing strategy, rather than near-shoring. Servicethis is mainly because the market is not growing as it
Providers are locating and even re-locating theirwas in the past years. Also, the joining of additional
operations to the cheapest possible location wherecountries, like Poland, to the European Union is raising
their operations can be carried out and where thechallenges for near-shoring locations, since its labour
service agreements can be met. India, Philippines andforce are now able to move freely through Europe
China remain the best rated locations and all offercausing college graduates to leave the country to find
quite different value propositions and in many waysbetter paid jobs in other EU countries. This will not only
compete for different aspects within the outsourcingimpacts on the availability of skilled labour but also on
services:the future wages.        
- India established in back office transactional work andIn conclusion, 2009 is going to be for many companies
increasingly competing for specialised skills, It's the mostan economical challenge due to the Global crisis, but
developed and experienced outsourcing community.there is a possible solution by looking to Offshoring
Even with the wage inflation India is suffering, surveyoptions as a way to reduce cost, improve their
conducted by OPI2 on the current state of theoperational model and to get a better position on their
outsourcing market, not only places India as the firstlocal sector. This clearly will open new opportunities for
choice for Offshoring location but shows that 20% ofOffshoring providers and locations to increase their
the respondents still prefer this location because ofservices for worldwide clients around the globe.
their labour cost.