Offshore Outsourcing - Better Read the Fine Print

We have probably all had this experience, just as Iliability is involved, you will most likely bear the burden
have on a regular basis. You start your day, open youralone.
email, and no matter how good your Spam filters are,As a web designer, I face the same competition from
someone across the Atlantic pond slips through usingoffshore outsourcing that manufacturers face. There is
machine translated English. They are trying to win youa potential liability to this practice that will inevitably find
over with cheap prices, wanting you to believe yousome unsuspecting buyer facing serious legal
can have glorious profits with all the money they canproblems. One highly publicized case could open a
save you.floodgate of trouble for many businesses.
The "Buy American" bumper stickers had very littleOffshore designers routinely steal content from
impact on the buying habits of consumers in America.various sources. I have had content stolen on a regular
So now, manufacturers in places such as India, Taiwan,basis, which falls under copyright infringement in the US.
Korea, and China are aggressively seeking to captureIt is very difficult, probably impossible, for content
the business market in North America too. Manyowners to legally prosecute the thieves located
American companies have learned the hard way thatoffshore. However, if a US company had stolen
the savings are not what they appear to be, and it cancontent provided by an offshore source, they would
also have devastating consequences.be extremely vulnerable to a copyright infringement
Imagine how it would feel to create your own foreignlawsuit. It is very unlikely they would be able to hold
competitor who can sell a knock off of your producttheir offshore provider accountable either.
using your very own tooling and trade secrets. OnceIn a case study cited by the North American Die
they have the specs and tooling, they have everythingCasting Association, a restaurant kitchen equipment
they need to compete against you or sell to yourmanufacturer encountered a serious problem with one
competitors. You are legally protected from that usingof their vendors using offshore outsourcing, resulting in
domestic suppliers, but that protection mostly stops ata lawsuit against the vendor. The vendor was having
our shorelines.door handles cast in Taiwan that were made of low
When you use a domestic supplier, you are usuallygrade materials which were pulling right off the units
getting expertise and design assistance. They canthey were installed on.
often help you make a good idea even better. If youThese units were made in such a way that the door
go offshore, you may have a language barrier andhandle could not be replaced without replacing the
cultural differences to make things more difficult.entire door. The Taiwanese company would not cover
Instead of a helping partner, you often get athe losses caused by their defective product, so the
management nightmare, missed deadlines, and poorvendor refused to cover the cost of replacing the
quality.door. All relationships have been severed, the vendor
International law experts, market research analysts,lost a customer and gained a lawsuit, and there are no
and global commerce consultants do not come cheapwinners. This is a case of offshore outsourcing
either. This can quickly consume the apparent savingsdevastating an entire supply chain.
being offered with offshore outsourcing. If you do notThe good news is that many of those who have
consult with these types of professionals, you couldlearned hard lessons are now back to dealing with
easily be inviting disaster.North American suppliers. Some companies have used
Even in a best case scenario, your regular physicaloffshore outsourcing with great success, but that does
presence will be required overseas. This will involve anot mean it is right for your business. The horror
great deal of travel expenses. Relying on a third partystories that real businesses have experienced mean
already located overseas to provide managementyou can learn from their mistakes instead of making
services may not be a good option. The experiencesthem yourself. Before making the jump across the
of those who have tried this approach would stronglypond, serious research is a prudent thing to do.
suggest it is not worth the risk. You need to be there, itIf offshore outsourcing works for your company, it is
is your business.not an inherently evil thing to do. If it does not fit with
If you are considering the move to offshoreyour business model, offshore outsourcing can have
outsourcing, making sure your quality specifications arehidden costs that make it more expensive than just
consistently met is exponentially more difficult thankeeping your money here and supporting your
using a domestic supplier. If your product fails due toneighbor. If you jump in without due diligence, you might
manufacturing defects, an offshore manufacturer isend up adding your horror story to the casualty list.
much more shielded from responsibility. If product