Improve Your Outsourcing Strategy by Defining Your Target Audience For a Writer

Your outsourcing strategy may be costing youI'm having ten more written for submission to
hundreds of dollars a month but if you're not seeing adirectories that provide general information and
good return on that investment maybe you need toencourage people to visit my site".
better define your target audience. And once you'veAnd most marketers will give their article writers a list
identified your target you then need to communicateof keywords, which is at least some help, but they
that information to the person you're paying to writedon't give them an idea of how they want those
your articles. Because no matter what yourkeywords used. YOU are the one who knows your
outsourcing strategy is it's not going to do you anysite and your traffic. YOU know what you're trying to
good unless you let everybody who works for you insell or promote. YOU know what works and what
on it.doesn't work for your site. Pass this information along
I've written hundreds and hundreds of articles forto your writer and you'll see a much better return on
people and at least 75 percent of them just give me ayour outsourcing strategy.
list of keywords and say, "Have at it." Well what doIt's true that keywords are what searchers use to find
you want me to write about? Who do you want meyour site in the first place. But once they get to your
to speak to in your articles? Who are you trying tosite they're going to see a lot more content than just
attract to your website and what do you want themthose keywords. If you give me the keyword "Dog
to do once they get there? I can write 50 differentTraining Tips" I might write an article about how to
articles using the keywords "Dog Training" and not onehousebreak your puppy. But if you're trying to sell a
of them could be right for your needs. But if you tellproduct about training a seeing eye dog then that
me WHO you want me to speak to and WHAT youarticle I wrote for you is going to be pretty much
want me to tell them then I can write articles that willuseless and you've just wasted your money.
not only get the traffic to your site, they'll also sell yourDefine your target audience for your writer. Tell them
product for you.who you want them to "speak" to and what your
Most marketers, when asked to define theirgoals are for that article. The more you communicate
outsourcing strategy, will tell you they outsource theirabout your outsourcing strategy with your writer the
articles and have someone submit all their posts, orbetter quality articles you'll get back. And the better
they have someone write articles and submit them tothose articles are the more traffic and sales you're
the article directories. But you never hear anyone say -going to see. Your outsourcing strategy is a business
I'm having 10 articles written that tell my visitors aboutinvestment and communicating with your writer will
the benefits of XYZ product to post on my site andonly help improve your ROI.