| Marketing Through Service | | | | company; it is about performing the job more |
| Have you recently lost your job? Are you looking for | | | | efficiently. After all, at the end of the day, the customer |
| part time employment? Do you need more income? | | | | has to be really satisfied. |
| Have you considered a home based business? | | | | With this in mind, review what you are doing in your |
| If you said yes to any of the above questions, keep | | | | present position or previous job or better yet; what |
| reading, if not go to another one of my informative | | | | you would really like to do that you are good at? Once |
| articles! | | | | you have made that decision. The next step is to |
| Today you probably have heard about out sourcing | | | | market your service by marketing yourself (Marketing |
| but have not thought about you actually being the | | | | Through Service). The benefits of being an |
| person outsourced. Stop and think for a moment about | | | | independent contractor are many: having a home |
| the things you love to do, and are really good at. | | | | based business, working from home, no traveling costs |
| Chances are there is a market for your services. | | | | depending on the job you are doing, tax benefits |
| Understanding why a company wants to use | | | | (check with your accountant), being your own boss, |
| outsourcing is the key. Just like everyone in today's | | | | setting your own hours, again depending on what |
| recessionary economy, companies are looking for | | | | service you are doing. With the service you have |
| ways to cut costs without loosing customers while still | | | | chosen, you could have contracts with several |
| making a profit. The number one choice for companies | | | | companies. |
| is to outsource certain parts of their business that can | | | | At this stage you will need a well defined business plan |
| be performed more efficiently by someone else, | | | | outlining what services you specialize in, how you will |
| possibly you. | | | | perform them and how much you will charge. Keep in |
| When a company out sources a job; they do not have | | | | mind any government taxes that may have to be |
| to pay any employee benefits. These benefits can be | | | | collected in your payment and remitted at regular |
| expensive if they include; hiring, training, health care, | | | | intervals. Your marketing plan is crucial to your |
| pension contributions, unemployment insurance | | | | success, this plan will show you how and where to get |
| premiums holiday and sick pay. When the company | | | | your customers (the companies). This marketing plan |
| out sources a particular job, they contract the job out | | | | has to be creative as you will have competition and will |
| for an agreed upon price. The contract price can often | | | | need to be seen as someone offering a superior |
| be more than the person currently performing the job | | | | service. Leave absolutely nothing to chance. As they |
| in-house, but less than the overall cost to the company. | | | | say you never get a second chance to make a great |
| However it is more than just saving money for the | | | | first impression. |