Consultative Business Process Outsourcing (BPO)

tsourcing = Global Momentumcase-by-case basis should be harnessed to pay for
The global business landscape has changedbusiness services delivered. Inclusion of regular mutual
dramatically in the last couple of years thanks torewards for both your organization and that of the
growth of outsourcing. Outsourcing has gainedservice provider boosts people motivation at all levels.
strength as a management strategy for sustaining• Service Excellence. All SLAs must be tied to
global growth as well competitive advantage toprocess excellence or customer delight will not happen.
overcome the challenges of ever growing businessProject milestones, “go-live” events, and
complexities. So whether it’s a Fortune 100pilots are tangible means of tracking process maturity
transnationals or even a small enterprise, everyone is& excellence. Other measures include customer
looking at outsourcing as a key growth engine thankssatisfaction, productivity, Six Sigma (defects), work
to the increased levels of process specialization andelimination, etc.
sophistication. Domain specialization and not just• Outsourcing Management. The internal
economies of scale are key to the success of anygovernance team should have a transformation or
outsourcing relationship. Outsourcing has beeninnovation owner, sufficient staff & budget to help
recognized to save companies and not just costs.drive innovation and must hold the provider
Evolving Outsourcing Relationshipsaccountable for innovation. Reassure and demonstrate
Organisations now regard outsourcing as a keyto the provider that the relationship is long-term;
initiative for overall growth and not just as mere costotherwise they will be inclined to disinvest in innovation
saving exercise. Hence organizations are increasinglyand the relationship. Your organization must retain
seeking best-in-class outsourcing specialists and notprocess management expertise at a level at which
just large best of breed outsourcing service providers.you can clearly articulate future state requirements,
This is especially true in the IT & engineeringevaluate proposals brought forward by the service
verticals as organizations even outsource new productprovider, and work with your organization to get the
development tasks to specialized offshore vendors.business case for change.
Research intensive, customer focused outsourcing• Executive Visibility / Support. Senior
relationships now have to include the following toexecutives from the service provider side must have
remain competitive:high visibility and access. This includes steering
• Innovation Update. Quarterly, bi-annual, orcommittees, reciprocal headquarter visits, joint speaking
annual innovation reviews (also known as innovationengagements, regularly scheduled calls, quarterly and
boards) focus typically on state of the market, industryannual briefings.
trends and relevant information, technology updates,• Behaviour/Communication/Culture. Be
solution demonstrations, site visits, etc. Leverage otherprepared to invest in and encourage business process
industry peer groups to understand what is happeningtransformations that are aligned to business goals -
in your industry, the outsourcing industry, and otherrather early in any outsourcing relationship.
sectors.Transformation requires a partnership mindset, not a
• Benchmarking. Clients should always activatetransactional orientation. Innovation is often not brought
their benchmarking clauses and focus on best practiceto bear because clients do not ask for it, define what
as comparators of innovation—not just costthey mean by it, and motivate the provider to deliver it,
comparisons. Benchmark both functional excellenceor put restrictions around it. Clients rarely help the
and outsourced environments.provider to understand what is important to them.
• Stakeholder Satisfaction Surveys. PerformConsultative BPO
monthly, quarterly, and annual customer satisfactionOutsourcing has now scaled the maturity milestone
surveys. They should be “360globally and hence is increasingly consultative in nature
degrees”—covering multiple dimensionsrather than being mere business vendors. Outsourcing
and all internal and external stakeholders.relationships now proactively meet business challenges
• Deliver on Partnering Promise. Hold regularas specialist BPO vendors invest to stay ahead of the
collaborative planning sessions. Where people arelearning curve.
briefed on the strategic and business objectives.Outsourcing is often regarded as a change catalyst
Service providers need to come up with implantableand hence clients are increasing using outsourcing
strategies on how best they can meet theirinitiatives in their growth strategies/ employee career
clients’ business challenges. This makes theplanning initiatives. Joint client-service provider partnering
outsourcing vendors to think and act above simpleis key to this new consultative approach where both
tactical delivery.invest in transformations and not just fund reactive
• Value sharing framework. A transparentprocess management.
value-from-outsourcing sharing mechanism on a