China's software outsourcing industry Divergence

China's foreign economy in 2009, a noteworthyIndian Industry (CII) survey report recently predicted
phenomenon: the one hand, foreign trade continued tothat by 2010, the Indian KPO industry will account for
decline in the number of consecutive utilization ofthe wealth created by India's economic growth rate of
foreign investment dropped 9 months on the other46%, reaching 17 billion U.S. dollars. The results also that
hand, China's service outsourcing emerged bucked thethe Indian services sector is expected to maintain an
market trend. First half of 2009 China's serviceannual growth rate of more than 8%, and the service
outsourcing revenues reached 3.3 billion U.S. dollars, ansector's share in GDP will exceed 51%, for India KPO
increase of 43%, population of 290,000 new jobs.from BPO turn lay the foundation for the
A specific example of Jiangsu Province in 2009, 1 May,transformation. This means that India will greatly
Jiangsu Province outsourcing industry grew by 300%,enhance the adoption of KPO outsourcing industry,
which increased 430% in Nanjing, Suzhou, grew bygold content.
67%, 80% growth in Wuxi, Kunshan are even moreThe pharmaceutical industry, biotechnology, IT industry,
staggering - growth of 470%. China the fastestintellectual property research, automotive and
growing outsourcing industry growth figures areaerospace industrial design and development of KPO
Chongqing, the first half of service outsourcingThese are the times where the dominant industries.
contracts in 2009 grew 2500%, implementation grewWhile in India the outsourcing sector, this transformation
1600%.of KPO center in India has many advantages: excellent
Why is the general malaise of the internationalnetwork of research laboratories, a good basic
economic situation, China's service outsourcing industryindustries, rich bio-diversity, extensive clinical trial
can outshine others, to accelerate the developmentopportunities and trained manpower and Chile excellent
of?resources, These will be the driving force of India
"China and India have almost unlimited resources, skilledtowards KPO. In fact, with more multinationals to
labor, coupled with the Internet structure with no timetransfer data and intellectual property research
and distance constraints of global delivery platform, sobusiness to India, India's IT industry will benefit greatly
that every individual, every company, every country willfrom this.
face front of a new competitive environment. "Liu Jiren,China and the KPO brushed past?
chairman of Neusoft Group, believes that any oneKPO is growing, and the Chinese outsourcing industry
industry can not avoid this kind of competition, includingseems to be no ready.
those in Western countries, led by services andAccording to the KPMG study reported that, KPO
research and development, basic research will beservices to the global market in 2010 will reach 17 billion
followed after the manufacturing to Asia转移.U.S. dollars, only the financial sector will be up to 50
In 2009, Neusoft to develop the international marketbillion U.S. dollars.
continue to intensify efforts to accelerate the processIn absolute terms of the number, KPO market size is
of internationalization in consolidating and improving itsalso far below the ITO and BPO, the latter two size of
market dominance in Japan, while the success of itsthe market in 2010 will reach 290 billion U.S. dollars and
acquisition of Finnish SESCA the three companies,191 billion U.S. dollars. But in terms of compound annual
completed the layout of European and Americangrowth rate, KPO45% compound annual growth rate
markets. First three quarters of 2009, Neusoftof 6.2% is much higher than ITO and BPO growth rate
international outsourcing revenue rose about 30%.of 9.7%.
"Everyone knows China is the world's low-costTo be sure, the financial tsunami triggered by shuffling
manufacture of goods, but I have heard and seen,effect will force the West's financial institutions to step
China is used as a high-tech products manufacturingup cost-cutting efforts, the traditional high-end research
and research and development selectively. Engineersand development, analysis, innovation and
in developed countries will lose their competitive edge,decision-making value chain will continue to be refined
unless they are willing to spend and have the sameand outsourcing. Unstructured Operational businesses
skills of engineers in China and India the same wages. "will continue to be structured and standardized in the
Similarly, in 2008 the Chinese government announcedfuture of Western financial institutions of the BPO
plans to invest 4 trillion yuan to stimulate domestictender years, more and more to see for the KPO
demand for infrastructure construction, the decline inbusiness needs.
exports to force Chinese manufacturers to enhanceKPO the traditional BPO service providers to enter a
product innovation and production efficiency, which arenew round of research and technological upgrading.
all IT services will bring to a huge opportunity.High-quality personnel will continue to join the ranks of
According to IDC data, in 2009 China's service market,BPO, India's BPO service providers with the
including domestic and offshore markets, related to ITcollaboration of Western financial institutions and
services and business services, with a total capacitydevelopment will be stepping into a new level, which
of 24.43 billion U.S. dollars in 2012 is expected to growwill lead directly to a traditional BPO service providers
to nearly 40 billion U.S. dollars.to enter a "vertical subdivision business" the
Outsourcing gold content to upgradeprofessional market.
China's outsourcing industry started in the most basicCurrently in China the vast majority of KPO business in
to Japan ITO (Information Technology Outsourcing, ITIndia's branch in China; most of the local outsourcing
outsourcing) starting point for developing the currentservice providers, the focus of attention are still in ITO
European and American markets BPO (Businessand BPO business, of course, even the ITO and BPO
Process Outsourcing, Business Process Outsourcing).areas, businesses have begun to increasing emphasis
BPO was first originated in the 90s last century, theon high value-added work. However, if companies
foreign bank's cost-reduction measures. Financialbelieve that through the accumulation of experience in
institutions as a Party to provide financial-related ITthe field of ITO and BPO, KPO will be able to for a
technologies and business processes to providesmooth transition to the field of fully prepared, then it is
business operations by the B treatment, such asnot realistic.
telephone service center. As in the service during the"There experience in ITO and BPO companies to
course of the continuous in-depth understanding ofengage in KPO, there may be a little advantage, but I
business processes, a number of the business ofthink this experience is neither required nor is important
outsourcing services along the value chain to high-endbecause KPO and ITO, BPO is completely different."
continuously extending into the knowledge-based,KPMG Information Technology Consulting , global
focusing on process innovation, market research andmanaging partner Egidio Zarella that the strategy and
business analysis in areas dominated will become aoperations can not be confused, so KPO and BPO
KPO (KnowledgeProcess Outsourcing, knowledgecan not put together a level of measurement, very
management, outsourcing).good BPO personnel are trained before they can turn
If the entire outsourcing likened a pyramid up from theto KPO. In addition, because KPO knowledge,
bottom of the pyramid followed by ITO, BPO, KPO,experience, attention, to some extent the
outsourcing company, skills, and managementcharacteristics of one to one, in maintaining a greater
requirements for successive increase. However, in thedegree of difficulty on the client. For the KPO vendors,
process of climbing up, then packages the businesstalent is the most important, how to find and retain the
side margin has gradually improved its competitorsbest talent is the key to success.
declining, the market space is in a prominentIn the outsourcing industry, India has the largest
amplification.imaginary enemy, as Chinese companies to exist, as
KPO is knowledge of the most attractive place tocompared to India, either ITO or BPO, China has
arbitrage involves outsourcing more highly skilledalways been in the catch-up position. While the long
processes, rather than desperately reduce costs. Itterm, China will become the KPO field first or second
has changed people's outsourcing industry,place, but now very few people pay attention to this
"labor-intensive, simple business operations" in both themarket and the characteristics of the market research
impression that "high value-added, knowledge-intensive"in KPMG's latest research report, China was not even
in the new face of the emergence of the traditionalas outsourcing destinations included in the scope of the
outsourcing model of a leap from quantity to quality.study. Assumptions after ten years, 170 billion U.S.
From the world's outsourcing market structure point ofdollars of the KPO market in India's exclusive 120 billion,
view, India is the middle layer of the BPO to KPOwhich is 70% of the market share.
struggling to climb the highest level. Confederation of