Business Process Outsourcing (BPO) in the Philippines

IntroductionThese BPO servicers can execute per day at a 98%
The business process outsourcing industry isaccuracy rate up to 1, 000 lines of transcriptions. Also, it
internationally recognized as one of the fastesthas been a practice to carry out regular training
growing industries in the world. The demand forprograms to have transcriptionist continuously develop
outsourcing services is expected to reach a whoopingand enhance their skills. Most can generate output in
$200 billion in 2010. Customer contact services, financethree to six hours for emergency or rushed cases,
and accounting, and human resource sub-sectors havewhile normal cases have a general turnover of 24
the biggest share in the BPO market. It was alsohours. And Philippine transcription providers normally
forecasted by experts that the BPO trend ofhave 24/7 business hours.
cost-effectiveness will inevitably shift to skills qualityThe Philippines has also ruled into law the certification
and competence as the demand, supply andprocess for all individual companies’ services in
competition continues to grow. This gradual shiftinglegal and medical transcriptions to improve quality and
boosts further the Philippine’s drive to becoming afurther promote the country’s prowess in this area
huge leader in the BPO industry.of BPO. The government and industrial sector has also
Philippine BPOforged an alliance to mutually sustain the rapid growth
The demand for offshore call centers continues itsof the sector. The addition of medical transcription
form hold as the leader in the BPO boom in thesubjects in medical courses has been the biggest step,
Philippines. The Philippines put itself on the spotlight ofwith the aim of expanding the nation’s pool of
the BPO map in 2006 when it generated businessskilled and qualified medical transcription experts.
process service revenues of $2.1 billion, ranking thirdFinance, Logistics and Accounting
behind India and China. The Philippine BPO industryExcessive demands for Philippine financial services
reaped a $0.8 billion or an outstanding 62% from itssuch as accounting and bookkeeping, account
2004 revenues of $1.3 billion and now has anmaintenance, accounts receivable collection, accounts
estimated 200, 000 employees working in anpayable administration, payroll processing, asset
estimated 120 BPO companies in the country. BPOmanagement, financial analysis and auditing,
Philippines is expected to earn $11 billion and employmanagement consulting, inventory control and
900, 000 workers by the year 2010.purchasing, expense and revenue reporting, financial
Legal services, Web design, medical transcription,reporting, tax reporting, and other finance-related
software development, animation, shared services andservices such as financial leasing, credit card
other higher-end outsourcing services and not theadministration, factoring and stock brokering; as well as
traditional low-value call centers are what sparked thefor logistics management, and cargo shipment
gigantic growth spurt in the Philippine outsourcingmanagement have bolstered the country to fast
industry. Call centers however, still compose the largestbecoming not only a regional but a global hub for
part of the BPO sector. The Philippines has startedshared corporate backroom operations.
taking measures to leverage its creative design talentThe Philippines’ rich pool of low-cost yet English-
pool, its hefty pool of lawyers, and its professionals inand IT-proficient business, accounting, HRM and
accounting and finance with hopes of dominating theengineering graduates has been the main reason why
other sectors of BPO.many companies trust the country with their shared
Fiscal and non-fiscal incentives aimed at enticingcorporate backroom operations. The Philippines is even
foreign direct investments in the offshore servicingranked 16th out of 49 countries in terms of international
industry have been the Philippine government’sbusiness experience. Filipino finance, logistics and
primary means of sustaining this rapid climb towardsaccounting professionals are also highly regarded for
being the king of world BPO.their marked customer service orientation, superior
Metro Manila, Cebu City, and Bacolod City house thework ethic, and high degree of trainability, flexibility,
majority of BPO facilities in the Philippines, althoughmulticultural adaptability, and loyalty.
other regional areas like Baguio City, Cagayan de Oro,Software Development and Animation
Clark (Angeles City), Dagupan City, Davao City,The Philippines ranks first in the world in terms of
Dumaguete City, Lipa City, Iloilo City and Legazpi Cityavailability of knowledge-based workers. The country
are now highly promoted and fast growing sites foralso ranks fourth in Asia when it comes to labor quality.
offshore operations. The Philippines has been aThe country also excels in the quality of its managers
permanent top 10 choice for offshore operations sinceand information technology staff and engineers
2006.besides its huge pool of productive, trainable and
Call Center Industry in the Philippinesmulti-skilled labor force. The high level of English
Contact centers or call centers in the Philippinesproficiency, with the country being the third largest
started out s simple providers of email response andEnglish-speaking country in the world, is the reason
managing services. These call centers possessedbehind the country’s unique competitive advantage
industrial capabilities for almost every kind of customerin the realm of animation and software development.
relations service, ranging from travel services, technicalThe fast growing global market for animation due to
support, education, customer care, financial services,the increasing popularity of animation as a form of
and online business to customer support, onlineentertainment when it comes to television and
business to business support.computer games coupled with the increased use of
Second to skills and competence, primarily the ability toanimation in advertising, internet and education has
fluently speak English – the primary medium ofpaved the way for the steady rise of Filipino animators.
instruction in all educational levels, the Philippines is oftenFilipino animators can deliver the whole animation
being chosen as BPO provider because of its lesspackage, ranging from full 2D and 3D animation,
costly operational and labor costs. In 2007, Theincluding pre- and post-production services such as
Philippines continues to be a top BPO location for thelay-outing, in-betweening, clean-up, digital background
estimated $150-billion business process outsourcingproduction through scanning and pre-compositing, color
industry.styling, special effects creation, and digital ink and paint
For high quality business process outsourcing servicesapplication, to flash animation and web design, graphic
please contact CallComInc BPO, the premier BPOand art design, mobile applications, and art and
provider and call center in the Philippines owned andanimation training.
managed by the Network Marketing Sales MachineIn recognition of the Filipino talent in animation, major
Tom Green.animation studios like Disney, Marvel, Warner Brothers
Legal and medical transcriptionand Hanna Barbera have established big offices in the
Legal and medical transcriptions outsource providersPhilippines. Pixar's Finding Nemo, Paramount Picture's
generally provide medical reports, dischargeBarnyard and Twentieth Century-Fox's Anastasia are
summaries, operative reports, therapy/rehabilitationjust a few of the latest works of Filipino animators that
notes, chart notes, and hospital and clinic reports usinghit it big in Hollywood.
state-of-the-art software and equipment from the U.S.