| Brand identification is amongst the most | | | | |
| important fundamental concepts of marketing | | | | Be very careful while choosing a subject |
| in any business and real estate business is | | | | line; it should be self-explanatory about the |
| no exception. If you want to flourish in the | | | | content within the email. Mention the real |
| real estate industry, you have to let your | | | | return address and place a functional |
| target group know who you are and what you | | | | 'unsubscribe' link in all the emails. If you |
| can offer. There are many ways in which you | | | | have an exhaustive list of emails you will |
| can use emails to promote the real estate | | | | have to seek professional help to install an |
| with you and create an image of your services | | | | ASP or any other suitable program to manage |
| in the minds of your potential customers. | | | | 'opt-ins' and 'unsubscribe' requests. You |
| | | | must send commercial or promotional emails/ |
| Use direct mailing to your advantage | | | | newsletters through you're your company's |
| | | | official email address. |
| Direct mailing is very popular among real | | | | |
| estate agents to promote the real estate | | | | Before sending emails as text messages or |
| properties with them. It leads them directly | | | | HTML versions, test them on multiple email |
| into the local market, creating leads, which | | | | clients. This is to avoid inconvenience, |
| generates maximum revenues for them. Studies | | | | since consumers use many different email |
| indicate that nearly 65 percent advertising | | | | applications. Several email client |
| through the internet constitutes direct | | | | applications are available for free |
| mailing mode. Here are tips to educate real | | | | downloads, which can be used for testing |
| estate agencies on how they can use direct | | | | purposes. Optimize email delivery system by |
| mailing service optimally to reach their | | | | using dedicated list management software or |
| target group. | | | | services. |
| | | | |
| Get an e mailing list to obtain leads | | | | Once you have optimized your email delivery |
| | | | system, test them with a content checking |
| If you have a ready customer database or | | | | service to see if they appear like spam. This |
| access to a membership database, they can | | | | will avoid your messages routed to the junk |
| serve you as potential leads. You can start | | | | folders by the users. |
| sending them the details about various | | | | |
| under-construction or finished projects in | | | | Finally, stay educated about e-mail marketing |
| your kitty. However, if you are a new entrant | | | | and spam laws. Laws and their definitions are |
| and are yet establish a customer base, you | | | | changing; therefore obtain regular updates on |
| can obtain direct mailing lists from several | | | | the related laws. It is important that you |
| agencies that specialize in offering business | | | | study the new CAN-SPAM Act well before |
| leads. If you buy email lists, find out how | | | | planning email promotion, to avoid |
| those addresses were collected. If people in | | | | unintentional violation. This Act was signed |
| your purchased list have not agreed to | | | | by President George W. Bush on December 16; |
| receive email related to promotion or | | | | the Act is a federal initiative designed to |
| advertisements, you might land into the | | | | regulate the most harmful and annoying |
| troubled waters. | | | | practices of spammers. |
| | | | |
| Also note that there are several approaches | | | | Violation of the Act can result in the |
| to build a subscriber list including | | | | following consequences: |
| advertising, website sign-up forms, directory | | | | |
| listings, and ad-swapping. Avoid adding | | | | ->Revenue losses and damage of reputation |
| subscribers to your list without their | | | | |
| permission. | | | | ->Major e-mail service providers such as AOL, |
| | | | Hotmail, and Yahoo! filtering your messages |
| Plan responsible email promotions | | | | to block them |
| | | | |
| Always obtain permission from the target | | | | ->ISP may shut down your e-mail account |
| users before sending them emails. A user must | | | | |
| never get a mail that he is not expecting. | | | | ->Web host may shut down your web site |
| Avoid buying or renting email lists as they | | | | |
| do not promise validity and at times you end | | | | ->Under the new federal CAN-SPAM Act, you can |
| up paying for the addresses that are invalid. | | | | be fined (up to $2 million) or sentenced to |
| If you buy email lists, find out how those | | | | jail (up to five years) |
| addresses were collected. If people in your | | | | |
| purchased list have not agreed to receive | | | | It is always better to remain updated, than |
| email related to promotion or advertisements, | | | | to be caught absolutely unaware. |
| you might land into the troubled waters. | | | | |