| Brand identification is amongst the most | | | | receive email related to promotion or |
| important fundamental concepts of | | | | advertisements, you might land into the |
| marketing in any business and real | | | | troubled waters. |
| estate business is no exception. If you | | | | Be very careful while choosing a subject |
| want to flourish in the real estate | | | | line; it should be self-explanatory |
| industry, you have to let your target | | | | about the content within the email. |
| group know who you are and what you can | | | | Mention the real return address and |
| offer. There are many ways in which you | | | | place a functional 'unsubscribe' link in |
| can use emails to promote the real | | | | all the emails. If you have an |
| estate with you and create an image of | | | | exhaustive list of emails you will have |
| your services in the minds of your | | | | to seek professional help to install an |
| potential customers. | | | | ASP or any other suitable program to |
| Use direct mailing to your advantage | | | | manage 'opt-ins' and 'unsubscribe' |
| Direct mailing is very popular among | | | | requests. You must send commercial or |
| real estate agents to promote the real | | | | promotional emails/ newsletters through |
| estate properties with them. It leads | | | | you're your company's official email |
| them directly into the local market, | | | | address. |
| creating leads, which generates maximum | | | | Before sending emails as text messages |
| revenues for them. Studies indicate that | | | | or HTML versions, test them on multiple |
| nearly 65 percent advertising through | | | | email clients. This is to avoid |
| the internet constitutes direct mailing | | | | inconvenience, since consumers use many |
| mode. Here are tips to educate real | | | | different email applications. Several |
| estate agencies on how they can use | | | | email client applications are available |
| direct mailing service optimally to | | | | for free downloads, which can be used |
| reach their target group. | | | | for testing purposes. Optimize email |
| Get an e mailing list to obtain leads | | | | delivery system by using dedicated list |
| If you have a ready customer database or | | | | management software or services. |
| access to a membership database, they | | | | Once you have optimized your email |
| can serve you as potential leads. You | | | | delivery system, test them with a |
| can start sending them the details about | | | | content checking service to see if they |
| various under-construction or finished | | | | appear like spam. This will avoid your |
| projects in your kitty. However, if you | | | | messages routed to the junk folders by |
| are a new entrant and are yet establish | | | | the users. |
| a customer base, you can obtain direct | | | | Finally, stay educated about e-mail |
| mailing lists from several agencies that | | | | marketing and spam laws. Laws and their |
| specialize in offering business leads. | | | | definitions are changing; therefore |
| If you buy email lists, find out how | | | | obtain regular updates on the related |
| those addresses were collected. If | | | | laws. It is important that you study the |
| people in your purchased list have not | | | | new CAN-SPAM Act well before planning |
| agreed to receive email related to | | | | email promotion, to avoid unintentional |
| promotion or advertisements, you might | | | | violation. This Act was signed by |
| land into the troubled waters. | | | | President George W. Bush on December 16; |
| Also note that there are several | | | | the Act is a federal initiative designed |
| approaches to build a subscriber list | | | | to regulate the most harmful and |
| including advertising, website sign-up | | | | annoying practices of spammers. |
| forms, directory listings, and | | | | Violation of the Act can result in the |
| ad-swapping. Avoid adding subscribers to | | | | following consequences: |
| your list without their permission. | | | | ->Revenue losses and damage of |
| Plan responsible email promotions | | | | reputation |
| Always obtain permission from the target | | | | ->Major e-mail service providers such as |
| users before sending them emails. A user | | | | AOL, Hotmail, and Yahoo! filtering your |
| must never get a mail that he is not | | | | messages to block them |
| expecting. Avoid buying or renting email | | | | ->ISP may shut down your e-mail account |
| lists as they do not promise validity | | | | ->Web host may shut down your web site |
| and at times you end up paying for the | | | | ->Under the new federal CAN-SPAM Act, |
| addresses that are invalid. If you buy | | | | you can be fined (up to $2 million) or |
| email lists, find out how those | | | | sentenced to jail (up to five years) |
| addresses were collected. If people in | | | | It is always better to remain updated, |
| your purchased list have not agreed to | | | | than to be caught absolutely unaware. |