| Brand identification is amongst the most important | | | | advertisements, you might land into the troubled |
| fundamental concepts of marketing in any business | | | | waters. |
| and real estate business is no exception. If you want | | | | Be very careful while choosing a subject line; it should |
| to flourish in the real estate industry, you have to let | | | | be self-explanatory about the content within the email. |
| your target group know who you are and what you | | | | Mention the real return address and place a functional |
| can offer. There are many ways in which you can use | | | | 'unsubscribe' link in all the emails. If you have an |
| emails to promote the real estate with you and create | | | | exhaustive list of emails you will have to seek |
| an image of your services in the minds of your | | | | professional help to install an ASP or any other suitable |
| potential customers. | | | | program to manage 'opt-ins' and 'unsubscribe' requests. |
| Use direct mailing to your advantage | | | | You must send commercial or promotional emails/ |
| Direct mailing is very popular among real estate agents | | | | newsletters through you're your company's official |
| to promote the real estate properties with them. It | | | | email address. |
| leads them directly into the local market, creating leads, | | | | Before sending emails as text messages or HTML |
| which generates maximum revenues for them. Studies | | | | versions, test them on multiple email clients. This is to |
| indicate that nearly 65 percent advertising through the | | | | avoid inconvenience, since consumers use many |
| internet constitutes direct mailing mode. Here are tips to | | | | different email applications. Several email client |
| educate real estate agencies on how they can use | | | | applications are available for free downloads, which |
| direct mailing service optimally to reach their target | | | | can be used for testing purposes. Optimize email |
| group. | | | | delivery system by using dedicated list management |
| Get an e mailing list to obtain leads | | | | software or services. |
| If you have a ready customer database or access to | | | | Once you have optimized your email delivery system, |
| a membership database, they can serve you as | | | | test them with a content checking service to see if |
| potential leads. You can start sending them the details | | | | they appear like spam. This will avoid your messages |
| about various under-construction or finished projects in | | | | routed to the junk folders by the users. |
| your kitty. However, if you are a new entrant and are | | | | Finally, stay educated about e-mail marketing and |
| yet establish a customer base, you can obtain direct | | | | spam laws. Laws and their definitions are changing; |
| mailing lists from several agencies that specialize in | | | | therefore obtain regular updates on the related laws. It |
| offering business leads. If you buy email lists, find out | | | | is important that you study the new CAN-SPAM Act |
| how those addresses were collected. If people in your | | | | well before planning email promotion, to avoid |
| purchased list have not agreed to receive email | | | | unintentional violation. This Act was signed by President |
| related to promotion or advertisements, you might land | | | | George W. Bush on December 16; the Act is a federal |
| into the troubled waters. | | | | initiative designed to regulate the most harmful and |
| Also note that there are several approaches to build a | | | | annoying practices of spammers. |
| subscriber list including advertising, website sign-up | | | | Violation of the Act can result in the following |
| forms, directory listings, and ad-swapping. Avoid adding | | | | consequences: |
| subscribers to your list without their permission. | | | | ->Revenue losses and damage of reputation |
| Plan responsible email promotions | | | | ->Major e-mail service providers such as AOL, Hotmail, |
| Always obtain permission from the target users | | | | and Yahoo! filtering your messages to block them |
| before sending them emails. A user must never get a | | | | ->ISP may shut down your e-mail account |
| mail that he is not expecting. Avoid buying or renting | | | | ->Web host may shut down your web site |
| email lists as they do not promise validity and at times | | | | ->Under the new federal CAN-SPAM Act, you can be |
| you end up paying for the addresses that are invalid. If | | | | fined (up to $2 million) or sentenced to jail (up to five |
| you buy email lists, find out how those addresses | | | | years) |
| were collected. If people in your purchased list have | | | | It is always better to remain updated, than to be |
| not agreed to receive email related to promotion or | | | | caught absolutely unaware. |